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- 3. Compare two modern methods of advertising on the basis of their merits and demerits. With an example, explain the concept of projecting Unique Selling Proposition in an advertisement.Advertising objectives can be classified by their primary purpose- to inform, persuade or remind. Locate one advertisement that primarily informs, one that persudes and one that remindsAdvertising objectives can be classified by their primary purpose—to inform, persuade, or remind. In a small group, locate one advertisement that primarily informs, one that persuades, and one that reminds. Explain how each ad meets the desired objective.
- Write in 700 words, classified advertising is so famous, but why?According to the present study OOH is an old type of advertising format and is considered a supplemental medium The questions are the following: 1) in what way is OOH considered supplementary? 2) Why should the advertiser understand the process of buying 1) what are the advantages they will gain from it?Discuss...What are the considerations used to set objectives of advertising?