The value proposition of this airline is affordable luxury in the sky. Discuss, in terms of the micro-economic environment; and the macro-economic environment in Southeast Asia, the factors that would the impact the proposed airline.
The value proposition of this airline is affordable luxury in the sky. Discuss, in terms of the micro-economic environment; and the macro-economic environment in Southeast Asia, the factors that would the impact the proposed airline.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
An entrepreneur is planning to launch a new airline to serve the Southeast Asia region. The value proposition of this airline is affordable luxury in the sky. Discuss, in terms of
- the micro-economic environment; and
- the macro-economic environment
in Southeast Asia, the factors that would the impact the proposed airline.
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