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- 1. Marketing services agencies are intermediaries. MICRO MARKETING 2. Physical distribution firms are intermediaries. MICRO MARKETING Option 3 3. Most marketers treat suppliers like partners. MICRO MARKETINGArrow Distributing Corp. (see Table 11.9) likes to trackinventory by using weeks of supply as well as by inventory turnover.a) What is its weeks of supply?b) What percentage of Arrow's assets are conmitted to inventory?c) What is Arrow's inventory turnover?d) Is Arrow's supply chain performance, as measured by theseinventory metrics, better than that of Baker in Problem?PepsiCo Purchasing Portfolio
- How to apply the marketing concept of "means-end-chain" for American Express Card?Place: What are Possible ways to get the coca-cola product to the consumer What is a possible place to store the coca-cola prodcut Where is coca-cola sold?Why are P&G’s distributors not upset about it delivering directly to Costco?
- B) What were the weeks of supply this year? C) Is Mattress Wholesalers making progress in its inventory reduction effort?4. Suppliers helps the company to promote, sell, and distribute its goods to final buyers. MICRO MARKETING 5. Suppliers are unimportant link in the "value delivery system." MICRO MARKETING 6. Company must gain strategic advantage against the competitions. MICRO MARKETING 7. Publics are groups that has an interest in or impact on an organization's ability to achieve its downfall. MICRO MARKETING 8. Areas inside a company can be considered as macro environment. MICRO MARKETINGAccor Hotel Focus on industry-level data from Europe and UK Analysis The structure of the industry (degree of industry concentration or fragmentation, i.e. proportion of large, dominating firms v smaller firms) Structure of the industry, For example: the market share of major and/or small firms Industry size and growth rate over the 7 years Stage of the industry life cycle Industry value chain and how external factors, i.e. PESTEL factors, might affect key parts of the value chain
- Accor hotel industry Focus on industry-level data from Europe and UK Analysis The structure of the industry (degree of industry concentration or fragmentation, i.e. proportion of large, dominating firms v smaller firms) Structure of the industry, For example: the market share of major and/or small firms Industry size and growth rate over the 7 years Stage of the industry life cycle Industry value chain and how external factors, i.e. PESTEL factors, might affect key parts of the value chainwhich supply chain functions do you think outlook publishers should own and which it should outsource? what are the reasons behind your choiceDistribution Q: What is distribution channel? Describe various types of distribution channels for consumer and industrial products? Q: Describe distribution strategy of Bata shoe brand in Pakistan? Q: What is distribution strategy of Nishaat linen in Pakistan? Q: Describe distribution strategy of Nestle Pakistan? Suppose you are importing a consumer product from China for business, what channel of distribution you will develop for it?