Question 17[ads] Meghan is creating an ad campaign targeting college students. She isdeciding between two school newspapers to display her ad. She wants touse the most efficient media vehicle. The Alligator costs $30 to display an adand has an audience of 150k students/mo., 70% of which is in her targetdemographic. The other newspaper, UF Daily, charges $45 and has anAudience of 350K students/mo., 55% of which is her target demographic.Calculate the CPM and wCPM of the newspaper she should choose.O CPM- $0.29; WCPM- $0.20O CPM= $0.23; WCPM= $0.13O CPM= $0.20; wCPM= $0.29O CPM= $0.13; WCPM= $0.23O CPM= $0.34; WCPM= $0.29

Cost Per Mile - It is an important metric representing the efficacy of an online marketing campaign.…

Answered: [ads] Meghan is creating an ad campaign…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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