The Stopdecay Company sells an electric toothbrush for $25. Its sales have averaged 8,000 units per month over their past year. Recently, its closest competitor, Decayfighter, reduced the price of its electric toothbrush from $35 to $30. As a result, Stopdecay’s sales declined by 1,500 units per month. a) What is the arc cross elasticity of demand between Stopdecay’s toothbrush and Decayfighter’s toothbrush?  What does this indicate about the relationship between the two products?

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter3: Demand Analysis
Section: Chapter Questions
Problem 8E: The Stopdecay Company sells an electric toothbrush for $25. Its sales have averaged 8,000 units per...
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The Stopdecay Company sells an electric toothbrush for $25. Its sales have averaged 8,000 units per month over their past year. Recently, its closest competitor, Decayfighter, reduced the price of its electric toothbrush from $35 to $30. As a result, Stopdecay’s sales declined by 1,500 units per month. a) What is the arc cross elasticity of demand between Stopdecay’s toothbrush and Decayfighter’s toothbrush?  What does this indicate about the relationship between the two products?

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