A firm is considering a change to its product's price. It conducts market research which reveals that the Price Elasticity of Demand (PED) for the product is -2.5. Use this information in above to answer the following question: If the firm wishes to maximise total sales revenue, should it lower or raise the price of the           Product? Explain your answer.    When the price changes, the change in producers’ total revenue depends on the elasticity of demand. Explain the above statement.

Microeconomics: Private and Public Choice (MindTap Course List)
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5.4)  A firm is considering a change to its product's price. It conducts market research which reveals that the Price Elasticity of Demand (PED) for the product is -2.5. Use this information in above to answer the following question:

  1. If the firm wishes to maximise total sales revenue, should it lower or raise the price of the

          Product? Explain your answer.   

  1. When the price changes, the change in producers’ total revenue depends on the elasticity of demand. Explain the above statement. 
  • Elasticity is the responsiveness of supply or demand to changes in price. Which of the following influence a product’s price elasticity? 
  1. A) Amount of income available to spend on the good
  2. B) Time
  3. C) The availability of substitutes
  4. D) All the above

 

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