Viko The following table contains information about three magazines.PublicationFull Page 4color cost$ 125,700Women Aud(000)9,200$ 129,200$11,500ParentingParentsPrevention11,6338,300If an advertiser run one ad in each magazine, what is the CPM for this entire advertising schedule (i.e., the schedule total CPM)?O a. $23.2O b. $26.2Oc. $13,7d. $9.1

Cost per thousand is how much we spend on advertising to get thousand impressions(views)The lower…

Answered: The following table contains…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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1 Advertising model > Inputs * Exposures to various groups per ad Men 18-351 7 Men 36-55 Men >55 Women 18-35 10 Women 36-55 11 Women >55 2Total viewers 13 14 Cost per ad 17 Advertising plan 22 Men 18-35 23 Men 36-55 24 Men >55 25 Women 18-35 26 Women 36-55 27 Women >55 29 Objective to minimize 30 Total cost 45.9 Number ads purchased Constraints on numbers of exposures Actual exposures 62.800 60.100 28.000 38.6 Revenge 28.9 28 6 4 1 6 4 3 24 Revenge 120 7 60.500 60.400 ??? ??? Sunday Night Football Q: What is the value in cell B27? Sunday Night Football > > > >= S > 3 5 3 1 1 1 14 100 5 D The Simpsons 5 2 0 4 2 0 13 80 0 Required exposures 60 60 Rachael Sports Center Homeland Ray 28 60 60 28 0.5 0.5 0.2 0 0.1 The SportsCente Simpsons r 0 1.3 9 3 0.7 0.2 0 0.9 od 0.1 0 1.9 13 Homeland 1 26 0.1 0.1 0 0.6 1.3 0.4 2.5 15 Rachael Ray 18 CNN 0.1 0.2 0.3 dood 0.1 0.2 0.3 1.2 CNN 8 18 The Good Wife 2 5 1 3 5 5 21 140 The Good Wife 0 Minimum Required exposures 60 60 28 60 60 28
Describe (SELL), in your own (min. 200) words, what makes for a successful Marketing Plan?
In personal selling, costs of promoting a product or service can be controlled by: Question 12 options: a) promoting undifferentiated sales messages toward prospective consumers. b) adjusting the size of the sales force in one-person increments. c) purchasing advertising and sales promotions in large amounts. d) promoting a product to both qualified and nonqualified prospects.
Please Answer for attached questions. Thank you
1. Please design an example promotional plan for a television program by taking into account the following instructions:a. Describe the television program (genre, duration, target audience, etc.)b. Design the on-air promotions and off-air promotionsc. Design the social media multiplatform promotion plan. Respectively on Youtube, Instagram, and Tik Tok.
T F Operational plans aimed at increasing saleswould include specific advertising activities.
15. This merchandise planning tool is a guide for a period not yet begun. It looks to the future and serves as a guide to help the buyer plan purchases in terms of dollars Group of answer choices -Assortment plan -Open-to-buy -Buying plan -Merchandise plan
is often considered to be the final part of the marketing mix and it requires careful business planning and management because it can be very expensive. * 9. Promotion Product Distribution Price
3) Suppose that Nyopoly, instead of attracting consumers on a one-by-one basis (as is done in Question 2), is considering an extensive promotional campaign. This campaign will cost $35,000 and is expected to attract 500 new customers, which consists of 100 Bargain Hunters, 200 Browsers, 100 Gift Givers and 100 Sophisticates. Do you recommend that Nyopoly implement this promotional campaign? Explain your answer (including a discussion of the short-term versus long- run effects of this promotion).
2. This print ad is using the following tactics: Are you making plans for your wife's death? Come on now, own up. The thought hasn't so much as crossed your mind, has it? All along, you've blithely need and deserve? assumed that you'll be the The nightly bedtime Grst to go. That your wife will be out with their maths homework? Teaching them the one who will need the whats what in the big wide world? inancial looking-after. That yours is the life that should be insured, not hers. of help doesn't come cheap. Noble and worthy senti- ments indeed. But, i we may mother of three ploughs through sayso,short sighted ones,too. eighty hours of housework a week. There's no guaranteeing that your wife will outlive you. they Could you afford £2.000 a ycar for a family cook? stories? Helping them Heaven knows, you'd need help. Lots of it. And like everything else nowadays, that sort According to a recent survey, the average Eighty hours, mind. At £2.50 an hour, that comes to a staggering £10,400 a…
26- Which among the following is the correct feature for staple merchandise categories? a. Short selling of goods b. Involves continuous replenishment c. Forecasting is challenging d. Demand for a short period of time
Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall marketing objectives.(D2)

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