Please design an example promotional plan for a television program by taking into account the following instructions: a. Describe the television program (genre, duration, target audience, etc.) b. Design the on-air promotions and off-air promotions c. Design the social media multiplatform promotion plan. Respectively on Youtube, Instagram, and Tik Tok.

Please design an example promotional plan for a television program by taking into account the following instructions: a. Describe the television program (genre, duration, target audience, etc.) b. Design the on-air promotions and off-air promotions c. Design the social media multiplatform promotion plan. Respectively on Youtube, Instagram, and Tik Tok.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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