The following company sells two family of products. The company begins its roll-up forecast anticipating a need for 60 units of A1 and 75 units of A2 at a cost of $200 per unit and $350 per unit, respectively. In addition, they anticipate a need for 85 units of B1 and 90 units of B2 at a cost of $410 per unit and $525 per unit respectively. Complete the roll-up pyramid forecasting technique for MPC Inc. Fill all the blanks. Allow 1 decimal value.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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  1. The following company sells two family of products. The company begins its roll-up forecast anticipating a need for 60 units of A1 and 75 units of A2 at a cost of $200 per unit and $350 per unit, respectively. In addition, they anticipate a need for 85 units of B1 and 90 units of B2 at a cost of $410 per unit and $525 per unit respectively. Complete the roll-up pyramid forecasting technique for MPC Inc. Fill all the blanks. Allow 1 decimal value.

 

Roll-up forecast
Product family forecasts
Dollars
Units
Individual product forecasts
Dollars
Units
A₁
A
Az
B
d
B₁
B₂
Transcribed Image Text:Roll-up forecast Product family forecasts Dollars Units Individual product forecasts Dollars Units A₁ A Az B d B₁ B₂
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