List the specific weaknesses of each of these approaches to developing a forecast: Consumer surveys Salesforce opinions Committee of managers or executives
List the specific weaknesses of each of these approaches to developing a forecast: Consumer surveys Salesforce opinions Committee of managers or executives
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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List the specific weaknesses of each of these approaches to developing a forecast:
Consumer surveys
Salesforce opinions
Committee of managers or executives
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