Suppose that you own a local chain of 10 grocery stores that sell oranges. (Assume that the grocery stores are all the same in terms of customer composition, products sold, etc.) You are interested in determining whether or not you are maximizing revenue on the oranges you sell. Devise a plan to calculate the arc elasticity of demand for the oranges. What data would you need? How could you get that data? How do you use the raw data to tell you if you’re maximizing revenue?

Suppose that you own a local chain of 10 grocery stores that sell oranges. (Assume that the grocery stores are all the same in terms of customer composition, products sold, etc.) You are interested in determining whether or not you are maximizing revenue on the oranges you sell. Devise a plan to calculate the arc elasticity of demand for the oranges. What data would you need? How could you get that data? How do you use the raw data to tell you if you’re maximizing revenue?

Managerial Economics: A Problem Solving Approach

5th Edition

ISBN:9781337106665

Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Chapter6: Simple Pricing

Section: Chapter Questions

Problem 10MC

See similar textbooks

Similar questions

You start a business making decorative reusable water bottles. Suppose the demand for the bottles is modeled by the equation q = V15 – 2p where p is the price per bottle and q is the number of bottles sold per week. Suppose that your cost of materials for each bottle is 3 dollars. a) Calculate the price elasticity of demand when p = 3. Write a sentence explaining what this means in terms of the demand and the price. b) Find the range of prices for which demand is inelastic (assume p < 0) c) Find the price that would maximize your revenue. d) Find the price that would maximize your profit. (Include steps justifying that this is a maximum).
Suppose you own a bookstore. You believe that you can sell 40 copies per day of the latest John Grisham novel when the price is $35. You consider lowering the price to $25 and believe this will increase the quantity sold to 50 books per day. Compute the price elasticity of demand using the midpoint formula and these data. Predict what will happen to your revenue if you reduce your price.
4x + 500 10x +9 the number of plants sold per day when the price is x dollars per plant. A garden shop determines the demand function q = D(x) = (a) Find the elasticity. (b) Find the elasticity when x=3. (c) At $3 per plant, will a small increase in price cause the total revenue to increase or decrease? (a) The elasticity is during early summer for tomato plants where q is M Ir
Salina advertises her production of home workout supplies. Initially an exercise floor pad is sold for $25 per pad. At the price of $25, she sells 50 workout floor pads. Suppose Salina decides to increase the price of this product to $35. Sales fall to 40 pads. Assume the price elasticity of demand is 0.60 Based on the price elasticity of demand, without calculating the actual change in total revenue, what do you expect to happen to total revenue? Calculate total revenue at a price of $25. Calculate total revenue at a price of $35. Did total revenue increase or decrease?
Suppose you are a business owner. Discuss how you would use various demand elasticities (own-price, cross-price & income) in your decision making process.
Suppose that you are currently charging $10 for your product and selling 10,000 items. Calculate your total revenue. If you increase your price to $11, you estimate that you will sell 8,000 units. Calculate your total revenue. Calculate the price elasticity of demand.
You were promoted as the manager of a new Clean-Well Sanitary Store that sells cleaning and sanitation products wholesale. You recently read in an article that there the price of vitamins is expected to increase by 20 percent. How will this affect your store's sales of sanitation products? Selected Cross price elasticity Items Food supplements Medicines Foods 0.34 0.56 0.09 NO NEED TO GRAPH, JUST SHOW COMPUTATIONS
QUESTION TWo. Suppose the Daily Graphic Newspaper estimates that if it raises the price of its newspaper from Ghc1.00 to Ghc1.50 then the number of subscribers will fall from 50,000 to 40,000. a. What is the price elasticity of demand for the Daily Newspaper when elasticity is calculated using the midpoint method? b. What is the advantage of using the midpoint method? c. If the Daily Newspaper's only concern is to maximize total revenue, should it raise the price of a newspaper from Ghc1.00 to Ghc1.50? Why or why not? d. Suppose there is an increase in consumers' incomes. In the market for automobiles (a normal good), does this event cause an increase in demand or an increase in quantity demanded? Does this cause an increase in supply or an increase in quantity supplied? (Explain. NB: Explanation must not be more than half a page.) e. Suppose there is an advance in the technology employed to produce automobiles. In the market for automobiles, does this event cause an increase in supply…
The manager of the Sell-Rite drug store accidentally mismarked a shipment of 20- pound bags of charcoal at $3.15 instead of the regular price of $4.25. In a week, a total of 180 bags of charcoal was sold. The store normally sells an average of 120 bags per week. What is the store’s arc elasticity of demand for charcoal? Also make an economic interpretation of the elasticity figure.
Suppose a firm expects sales of about $45 million for the coming year. The firm’s marketing department has estimated that a 1 percent increase in advertising would increase sales by about 0.7 percent, and that a 1 percent increase in the firm’s prices would reduce the quantity sold by about 2.8 percent. What is the firm’s price elasticity of demand? Its advertising elasticity of demand? What is the optimal amount for the firm to spend on advertising in the coming year?
Your firm’s research department has estimated the income elasticity of demand for nonfed ground beef to be −1.94. You have just read in The Wall Street Journal that due to an upturn in the economy, consumer incomes are expected to rise by 10 percent over the next three years. As a manager of a meat-processing plant, how will this forecast affect your purchases of nonfed cattle?
If you are a company that wants to maximize total revenue, what should you do if you have an elastic product ?