Soft incentives (such as free or low-cost daycare, gyms, massages, and restaurants) are increasingly being used by certain companies to attract and retain top employees. In addition to free lunch and supper, Google workers get a range of additional advantages. What are the benefits and drawbacks for both companies and workers of various forms of employee incentives? Would you be more interested in working for that firm if you knew about these intangible advantages? What is the reason behind this? Gamification is another option (the use of points, rewards, and other game-like incentives).
Soft incentives (such as free or low-cost daycare, gyms, massages, and restaurants) are increasingly being used by certain companies to attract and retain top employees. In addition to free lunch and supper, Google workers get a range of additional advantages. What are the benefits and drawbacks for both companies and workers of various forms of employee incentives? Would you be more interested in working for that firm if you knew about these intangible advantages? What is the reason behind this? Gamification is another option (the use of points, rewards, and other game-like incentives).
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Soft incentives (such as free or low-cost daycare, gyms, massages, and restaurants) are increasingly being used by certain companies to attract and retain top employees. In addition to free lunch and supper, Google workers get a range of additional advantages. What are the benefits and drawbacks for both companies and workers of various forms of employee incentives? Would you be more interested in working for that firm if you knew about these intangible advantages? What is the reason behind this? Gamification is another option (the use of points, rewards, and other game-like incentives).
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