Salvatore, in his quest for a new car, has narrowed down his options to four possibilities. He considers each car against his own criteria. In which of the following decision-making process activities is Salvatore engaging?a.Search for informationb.Choicec.Evaluation of alternativesd.Need recognitione.Postchoice evaluationThe Smiths do their groceries every weekend. Mrs. Smith starts off by making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a “must-buy” for the family. Everyone, including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don’t have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want.Refer to the Weekend Shopping Scenario. Mrs. Smith never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Which of the following temporal factors most likely accounts for Mrs. Smith’s coffee purchase?a.Time reciprocityb.Time of dayc.Time of yeard.Time constante.Time pressureBrett goes to the Gardening Store and decides to buy the Master-Mower instead of the Mower-Sleigh. In which of the following decision-making process activities is Brett currently engaging?a.Postchoice evaluationb.Choicec.Need recognitiond.Search for informatione.Evaluation of alternativesRocco’s Seafood restaurant claims to have the “best shrimp po-boy in town!” Which of the following is best illustrated by this claim?a.Scam adb.Pufferyc.Astroturfingd.Bait-and-switch marketinge.AmbushingThe Smiths do their groceries every weekend. Mrs. Smith starts off by making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a “must-buy” for the family. Everyone, including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don’t have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want.Refer to the Weekend Shopping Scenario. Mrs. Smith bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that runs on TV everyday at dinnertime. This is an example of a commercial that is based on the concept of _____.a.coolhuntingb.shockvertisingc.conquestingd.advertiminge.meta-advertising

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Salvatore, in his quest for a new car, has narrowed down his options to four possibilities. He considers each car against his own criteria. In which of the following decision-making process activities is Salvatore engaging?a.Search for informationb.Choicec.Evaluation of alternativesd.Need recognitione.Postchoice evaluationThe Smiths do their groceries every weekend. Mrs. Smith starts off by making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a “must-buy” for the family. Everyone, including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don’t have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want.Refer to the Weekend Shopping Scenario. Mrs. Smith never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Which of the following temporal factors most likely accounts for Mrs. Smith’s coffee purchase?a.Time reciprocityb.Time of dayc.Time of yeard.Time constante.Time pressureBrett goes to the Gardening Store and decides to buy the Master-Mower instead of the Mower-Sleigh. In which of the following decision-making process activities is Brett currently engaging?a.Postchoice evaluationb.Choicec.Need recognitiond.Search for informatione.Evaluation of alternativesRocco’s Seafood restaurant claims to have the “best shrimp po-boy in town!” Which of the following is best illustrated by this claim?a.Scam adb.Pufferyc.Astroturfingd.Bait-and-switch marketinge.AmbushingThe Smiths do their groceries every weekend. Mrs. Smith starts off by making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a “must-buy” for the family. Everyone, including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don’t have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want.Refer to the Weekend Shopping Scenario. Mrs. Smith bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that runs on TV everyday at dinnertime. This is an example of a commercial that is based on the concept of _____.a.coolhuntingb.shockvertisingc.conquestingd.advertiminge.meta-advertising

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