Sales promotions are known to promise customers a chance to win substantial rewards just for participating. However, this promise is sometimes received with the suspicion that organisers or employees are able to fix the process to their favour. From a socially responsible marketing po

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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Concept explainers

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.

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Sales promotions are known to promise customers a chance to win substantial rewards just for participating. However, this promise is sometimes received with the suspicion that organisers or employees are able to fix the process to their favour. From a socially responsible marketing point of view, discuss the authenticity of sales promotional campaigns. Provide researched evidence and examples/pictures to support your discussion.

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Sale promotins are known to promise customers a chance to win susbstatial rewards just for perticipating. However, this promise is sometimes received with the suspicion that organisers or employees are able to fix the process to their favor. from a socially resposnsible marketing marketing point of view,discuss the authenticity of sales promotional camapins. Provide researched evidence and examples/pictures to support you discussion.
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