QUESTION ONE(a) What is the difference between sponsorship and direct marketing?(b) Discuss the different types of sponsorship.(c) Explain what a marketing manager should always be mindful of, before passing the sponsorship programs. (d) Discuss the types and functions of advertising agencies

Sponsorship is the act of supporting any event and a person or organization financially or by…

Answered: QUESTION ONE (a) What is the…

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QUESTION ONE (a) What is the difference between sponsorship and direct marketing?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter17: Advertising And Public Relations

Section: Chapter Questions

Problem 5DRQ

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Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.

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QUESTION ONE

(a) What is the difference between sponsorship and direct marketing?

(b) Discuss the different types of sponsorship.

(d) Discuss the types and functions of advertising agencies

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