A benefit of advertising is that:​   Question 40 options:   a)  ​it creates a long-term, committed relationship between a salesperson and a customer.   b)  ​it has a very low cost per contact.   c)  ​it facilitates consumer empowerment.   d)  ​it provides opportunity for immediate feedback from consumers

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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A benefit of advertising is that:​
 

Question 40 options:

 

a) 

​it creates a long-term, committed relationship between a salesperson and a customer.
 

b) 

​it has a very low cost per contact.
 

c) 

​it facilitates consumer empowerment.
 

d) 

​it provides opportunity for immediate feedback from consumers.
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing