Products/Goods According to Use:1. Consumer goods2. Industrial goods -According to Differentiation:3. Undifferentiated goods4. Differentiated goods -According to Durability:5. Undifferentiated goods6. Differentiated goods -According to Durability:7. Convenience goods -8. Shopping goods -Specialty goods -10. Unsought goods -9.

A product can be defined as any tangible thing that has the ability to satisfy needs and wants of a…

Answered: Products/Goods According to Use: 1.…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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29 - Which of the following is the correct term used to describe the goods used in the production of other goods such as raw materials? a) non-durable goods B) goods at ease NS) production goods D) durable goods TO) Consumer goods
3. Describe the concept of a product's reference value. How would you calculate the reference value for a consumer product whose package size is different than the package sizes of all of its competing products?
What value(s) is/are promised in the value proposition in Fig. 3.1?
A brand of soap offers both bar soaps and liquid soaps. Will these be classified as being under the same product line, are these considered as different categories(width), or are these considered as product variants(depth)? Explain in 5 sentences
Product may be a good, service, or just an idea. A product is "all things offered to a market." Which of the following options is an appropriate example of an idea? a. Car b. Oman air c. Blood donation campaigns d. Muscat securities market
19. You prefer superior brands to inferior brands. Given this information, the next time you buy a chocolate bar, you should choose an inexpensive bar to save money. choose the brand with the highest MU/P. choose a superior brand to so you get the best possible bar. I choose to use one of my three skips on this question. choose a medium priced bar to ensure decent quality and prevent being ripped off by expensive brands.
Which of the following are potential pitfalls of a differentiation strategy? Uniqueness is valuable Uniqueness is not valuable Differentiation is not easily imitated Product-line extensions do not dilute the brand
When can one say that a certain product has “value?”
Under the product concept marketing orientation, firms focus on making sure that products are available and customers can afford to buy the products. True F False
A value proposition is the full mix of benefits upon which a brand is positioned. There are five possible value propositions. Briefly explain and give an example on each one.
2. Customers take into account various factors beyond just the monetary value when evaluating the worth of a product or service. The concept of 'Total Value' involves considering the overall perceived benefits in relation to the overall perceived price. Demonstrate your understanding of this concept by discussing the following scenarios, and for each, assess the Total Benefits and Total Price a Customer may consider: A Vehicle A Haircut A Laptop A Degree A Shoe
The essence of a broad differentiation strategy is to appeal to the high-end part of the market and concentrate on providing a top-of-the- line product to consumers. incorporate a greater number of differentiating features into its product/service than rivals. lower buyer switching costs. outspend rivals on advertising and promotion in order to inform and convince buyers of the value of its differentiating attributes. offer unique product attributes in ways that are valuable and appealing and that buyers consider worth paying for.

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