A brand of soap offers both bar soaps and liquid soaps. Will these be classified as being under the same product line, are these considered as different categories(width), or are these considered as product variants(depth)? Explain in 5 sentences
A brand of soap offers both bar soaps and liquid soaps. Will these be classified as being under the same product line, are these considered as different categories(width), or are these considered as product variants(depth)? Explain in 5 sentences
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A brand of soap offers both bar soaps and liquid soaps. Will these be classified as being under the same product line, are these considered as different categories(width), or are these considered as product variants(depth)? Explain in 5 sentences
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