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Produce a strategic marketing plan for an organisation that Measures achievement of marketing objectives within key performance metrics.
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- Design a Marketing Information System for an organisation of your choice. Select the components of the System that in your opinion are the most desirable for the organisation you have selected.Explain the concept of a marketing plan and outline the key components typically included in one.How do marketing organizations ensure that their strategies are aligned with overall business goals?
- Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix align with an organisation’s strategic objectives. Provide an example to illustrate your response.State the barriers to strategic Marketing planning .Compare ways in which different organizations apply the marketing mix to the marketing planning process to achieve business objectives.
- Describe the criteria for stating good marketing objectives.Identify and explain the key management roles that a marketing manager would need to be successful and include a narrative on objective and goal development in relation to the overall organization performanceMarketing planning involves the development of forecasts, objectives, policies and programmes . discuss the statement in context of marketing planning.
- Select a business and Conduct a marketing operational analysis, identify the gaps, and develop a revised Marketing strategy for the selected business.How market opportunity analysis (MOA) is used?Appraise the necessity of organisations adopting a holistic marketing concept and the roles of internal and integrated marketing initiatives in achieving a holistic marketing campaign in order to remain competitive