Q.3.1Product, Price, Place and Promotion are known as the four P’s of marketing. Identify an example for each P, from the scenario above.(4) Q.3.2Design a missionstatement for Phile’s business.(You may make assumptions as you see fit).(2) Q.3.3Explain the impact of the following two macro environments on Phile’s business.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Consider the scenario and then answer the questions that follow.

Phile sells imported skateboards to skating fanatics in Cape Town. His business is called Thrills on Wheels. Phile imports the products because the supplier promises the most unique quality and design in the world. The price of the skateboard is currently R3 000.00. He sells the skateboard from his online store and advertises the product on his Instagram page. Phile has been operating for four months and has been very successful.

Q.3.1Product, Price, Place and Promotion are known as the four P’s of marketing. Identify an example for each P, from the scenario above.(4)

Q.3.2Design a missionstatement for Phile’s business.(You may make assumptions as you see fit).(2)

Q.3.3Explain the impact of the following two macro environments on Phile’s business.

Q.3.3.1Technological.(2)

Q.3.3.2Socio-cultural.

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