Problem Recognition Describe the problem that might lead you to purchase this product. The purpose of this miniproject is to increase your understand- ing of the process that consumers go through when making a purchase decision. First, select one of the following products (or some other product of your choice) that now, or in the future, you might be in the market for. • New or used car • Spring break vacation Apartment • Computer or smart phone
Problem Recognition Describe the problem that might lead you to purchase this product. The purpose of this miniproject is to increase your understand- ing of the process that consumers go through when making a purchase decision. First, select one of the following products (or some other product of your choice) that now, or in the future, you might be in the market for. • New or used car • Spring break vacation Apartment • Computer or smart phone
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 3DRQ
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Transcribed Image Text:Problem Recognition Describe the problem that might
lead you to purchase this product.
Transcribed Image Text:The purpose of this miniproject is to increase your understand-
ing of the process that consumers go through when making a
purchase decision. First, select one of the following products
(or some other product of your choice) that now, or in the
future, you might be in the market for.
• New or used car
• Spring break vacation
Apartment
• Computer or smart phone
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