Product Choice Make a final decision about whichproduct you will purchase. Describe the heuristics thataided in your decision making

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Product Choice Make a final decision about which
product you will purchase. Describe the heuristics that
aided in your decision making

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Step 1

A heuristic is an alternate psychological way that permits individuals to tackle issues and make decisions rapidly and proficiently. These general guideline procedures abbreviate busy time and enable individuals to work without continually halting to consider their next game-plan.

 

A heuristic, or a heuristic procedure, is any way to deal with critical thinking that utilizes a functional technique or alternative ways to deliver arrangements that may not be ideal yet adequate given a restricted period or cutoff time.

 

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