Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Product Choice Make a final decision about which
product you will purchase. Describe the heuristics that
aided in your decision making
Expert Solution
Step 1
A heuristic is an alternate psychological way that permits individuals to tackle issues and make decisions rapidly and proficiently. These general guideline procedures abbreviate busy time and enable individuals to work without continually halting to consider their next game-plan.
A heuristic, or a heuristic procedure, is any way to deal with critical thinking that utilizes a functional technique or alternative ways to deliver arrangements that may not be ideal yet adequate given a restricted period or cutoff time.
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