Pinkie Ice-Cream Itd. Pinky Ice-cream Itd. is an ice-cream company that is located in the city of Palma and has branches in several communities. The brand is an emerging brand and is becoming very popular among children and young adults. One of the reasons why this brand of ice-cream is becoming so popular is because the quality is outstanding. The Operations manager work closely with the marketing manager to ensure that the best quality ice-cream is sold to customer. The OM manager uses the best quality ingredients and ensures that the best machines and labour are employed in the transformation process. They also produce a variety of flavours to ensure that the customers have a wide choice. Weekly customer demand for the ice-cream can be seen in the table below. Week Demand (gallons) 280 295 315 2 3. 4. 300 340 6. 335 350 Seeing that the company is fairly new, management is yet to formulate a mission and a vision statement for the organization. They are planning to develop a strategic plan and would include these statements along with strategies in the plan. QUSTIONS 1. Define Mis 2 Formulate anis iotet compo P st her 3. Compute a three-week moving average demand and a four-week moving average demand for weeks 5, 6, and 7. Compute the MAD for both forecasting methods. Which model is more accurate? Forecast week 8 with the more accurate method. 4. Describe the following operations management decisions that must be taken at Pinkie Ice-Cream Itd. (product, Scheduling, Inventory Control)
Pinkie Ice-Cream Itd. Pinky Ice-cream Itd. is an ice-cream company that is located in the city of Palma and has branches in several communities. The brand is an emerging brand and is becoming very popular among children and young adults. One of the reasons why this brand of ice-cream is becoming so popular is because the quality is outstanding. The Operations manager work closely with the marketing manager to ensure that the best quality ice-cream is sold to customer. The OM manager uses the best quality ingredients and ensures that the best machines and labour are employed in the transformation process. They also produce a variety of flavours to ensure that the customers have a wide choice. Weekly customer demand for the ice-cream can be seen in the table below. Week Demand (gallons) 280 295 315 2 3. 4. 300 340 6. 335 350 Seeing that the company is fairly new, management is yet to formulate a mission and a vision statement for the organization. They are planning to develop a strategic plan and would include these statements along with strategies in the plan. QUSTIONS 1. Define Mis 2 Formulate anis iotet compo P st her 3. Compute a three-week moving average demand and a four-week moving average demand for weeks 5, 6, and 7. Compute the MAD for both forecasting methods. Which model is more accurate? Forecast week 8 with the more accurate method. 4. Describe the following operations management decisions that must be taken at Pinkie Ice-Cream Itd. (product, Scheduling, Inventory Control)
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 11DRQ
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Transcribed Image Text:Pinkie Ice-Cream Itd.
Pinky Ice-cream Itd. is an ice-cream company that is located in the city of Palma and has branches in
several communities. The brand is an emerging brand and is becoming very popular among children and
young adults. One of the reasons why this brand of ice-cream is becoming so popular is because the
quality is outstanding. The Operations manager work closely with the marketing manager to ensure
that the best quality ice-cream is sold to customer. The OM manager uses the best quality ingredients
and ensures that the best machines and labour are employed in the transformation process. They also
produce a variety of flavours to ensure that the customers have a wide choice.
Weekly customer demand for the ice-cream can be seen in the table below.
Week Demand
(gallons)
280
295
1
2
3
315
4
300
340
6
335
350
Seeing that the company is fairly new, management is yet to formulate a mission and a vision statement
for the organization. They are planning to develop a strategic plan and would include these statements
along with strategies in the plan.
QUESTIONS
1. Define Mission.
2. Formulite a nis ion statem at
compo
han
P Cr Y sh rp
st er
har
3. Compute a three-week moving average demand and a four-week moving average demand
for weeks 5, 6, and 7. Compute the MAD for both forecasting methods. Which model is
more accurate? Forecast week 8 with the more accurate method.
4. Describe the following operations management decisions that must be taken at Pinkie
Ice-Cream Itd. (product, Scheduling, Inventory Control)
5 Oher hanquality
can us the competitivrio
6 Should Pinkie ce-Cream d.
co
ior
rea
an
to
pet
tec log
hark
he l
m ce- n?
us
hark
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