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a's mission statement addresses urbanization, the need to work on traffic flows and safety in urban areas. To that end,

a's mission statement addresses urbanization, the need to work on traffic flows and safety in urban areas. To that end,

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Toyota's mission statement addresses urbanization, the need to work on traffic flows and safety in urban areas. To that end, Toyota is working with Airbus to develop the Pop.Up Next driving and flying transport system that will enable vertical individual mobility. The strategic planners are engaged in Multiple Choice a) performing situation analysis. b) implementing the marketing mix and allocating resources. c) identifying and evaluating opportunities. d) evaluating performance. e) defining the business mission.
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