moderation and still feel healthy, as long as we exercise and sleep well. Some object to coffee because they believe that ingesting any substance to help us study leads to addiction.  They worry that even a boost to mental functioning will ultimately hurt us because it encourages us to try to fix our mind with substances any time we feel out of sorts. This argument, however, is nothing short of paranoid. It would result in some ridiculous conclusions.  By its logic, if we drink water when we’re thirsty, we will end up addicted. If you haven’t given coffee a fair try under the right circumstances, don’t deprive yourself out of fear. Chances are you can do better work and enjoy it more with a moderate coffee habit.  Why let life’s “Aha” moments pass you by?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Read the following mini-argument and then write a 5-7 sentence summary, including the claim, reasons, counterargument, response to the counterargument, and any limits on the argument.

Coffee is a blessing to students.  What better way is there to jumpstart the mind and help us engage with our studies?  The benefits of coffee are well known, and yet some hold back from it unnecessarily. Some feel that black tea is a better choice, arguing that it can still boost mental performance with fewer side effects. This depends on the individual.  While black tea is worth considering, remember that it still comes with side effects, and for many, it simply will not give enough of a boost to the brain. For those of us who believe in the life of the mind, enhancing our brains’ abilities is ultimately of more value than avoiding the occasional minor discomfort. Of course, a few people who experience severe side effects like anxiety, insomnia, or tremors should avoid coffee. For most, though, we can drink coffee in moderation and still feel healthy, as long as we exercise and sleep well. Some object to coffee because they believe that ingesting any substance to help us study leads to addiction.  They worry that even a boost to mental functioning will ultimately hurt us because it encourages us to try to fix our mind with substances any time we feel out of sorts. This argument, however, is nothing short of paranoid. It would result in some ridiculous conclusions.  By its logic, if we drink water when we’re thirsty, we will end up addicted. If you haven’t given coffee a fair try under the right circumstances, don’t deprive yourself out of fear. Chances are you can do better work and enjoy it more with a moderate coffee habit.  Why let life’s “Aha” moments pass you by?

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