Howard Cooper, the president of Walton Computer Services, needs your help. He wonders about the potential effects on the firm's net income if he changes the service rate that the firm charges its customers. The following basic data pertain to fiscal Year 1: Standard rate and variable costs Service rate per hour Labor cost Overhead cost Selling, general, and administrative cost Expected fixed costs Facility maintenance Selling, general, and administrative $63.00 31.00 5.55 3.40 $ 317,000 122,000 Required: a. Prepare the pro forma income statement that would appear in the master budget if the firm expects to provide 32,000 hours of services in Year 1. b. A marketing consultant suggests to Mr. Cooper that the service rate may affect the number of service hours that the firm can achieve. According to the consultant's analysis, if Walton charges customers $58 per hour, the firm can achieve 35,000 hours of services. Prepare a flexible budget using the consultant's assumption. c. The same consultant also suggests that if the firm raises its rate to $68 per hour, the number of service hours will decline to 29,000. Prepare a flexible budget using the new assumption. d. Which pricing strategy should be adopted?

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter7: Allocating Costs Of Support Departments And Joint Products
Section: Chapter Questions
Problem 1CE: The expected costs for the Maintenance Department of Stazler, Inc., for the coming year include:...
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Howard Cooper, the president of Walton Computer Services, needs your help. He wonders about the potential effects on the firm's net
income if he changes the service rate that the firm charges its customers. The following basic data pertain to fiscal Year
Standard rate and variable costs
Service rate per hour
Labor cost
Overhead cost
Selling, general, and administrative cost
Expected fixed costs
Facility maintenance
Selling, general, and administrative
$63.00
31.00
5.55
3.40
$ 317,000
122,000
Required:
a. Prepare the pro forma income statement that would appear in the master budget if the firm expects to provide 32,000 hours of
services in Year 1.
b. A marketing consultant suggests to Mr. Cooper that the service rate may affect the number of service hours that the firm can
achieve. According to the consultant's analysis, if Walton charges customers $58 per hour, the firm can achieve 35,000 hours of
services. Prepare a flexible budget using the consultant's assumption.
c. The same consultant also suggests that if the firm raises its rate to $68 per hour, the number of service hours will decline to 29,000.
Prepare a flexible budget using the new assumption.
d. Which pricing strategy should be adopted?
Transcribed Image Text:Howard Cooper, the president of Walton Computer Services, needs your help. He wonders about the potential effects on the firm's net income if he changes the service rate that the firm charges its customers. The following basic data pertain to fiscal Year Standard rate and variable costs Service rate per hour Labor cost Overhead cost Selling, general, and administrative cost Expected fixed costs Facility maintenance Selling, general, and administrative $63.00 31.00 5.55 3.40 $ 317,000 122,000 Required: a. Prepare the pro forma income statement that would appear in the master budget if the firm expects to provide 32,000 hours of services in Year 1. b. A marketing consultant suggests to Mr. Cooper that the service rate may affect the number of service hours that the firm can achieve. According to the consultant's analysis, if Walton charges customers $58 per hour, the firm can achieve 35,000 hours of services. Prepare a flexible budget using the consultant's assumption. c. The same consultant also suggests that if the firm raises its rate to $68 per hour, the number of service hours will decline to 29,000. Prepare a flexible budget using the new assumption. d. Which pricing strategy should be adopted?
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