How is the exponential smoothing method used to predict future sales?
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How is the exponential smoothing method used to predict future sales?
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- how is a time series module and a causal model used in a business?Provide an explanation for the operation of predictive analytics and a scenario in which it might be useful.To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Foodpanda and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help Foodpanda in collecting information and forecasting demand?
- How can predictive analytics be utilized in marketing to anticipate and predict future customer behavior trends?How does the exponential smoothingtechnique forecast sales?As a Sales Head for a consumer durable firm, you wish to have sales forecast trends based on past sales rendered. Briefly describe the methods of forecasting future demand on the basis of past sales.
- Provide an explanation of the operation of predictive analytics and a practical application of the method.Why is a cross-sectional model of stock price returns likely to produce a more accurate forecast of next year's returns than the market market model?How can predictive analytics be applied in marketing to forecast customer behavior?