Fill in the table of threats and opportunities of the Dove company. Note: There is an example of a table with information, so you know what it refers to. Fill in the empty table, referring to Dove.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Fill in the table of threats and opportunities of the Dove company.

Note:
There is an example of a table with information, so you know what it refers to.

Fill in the empty table, referring to Dove.

Factor
Weight or weighting
Classification
Weighted Value
Strategy
Opportunities
Using new media to seek new
means of exposure (T)
Creation of new needs in the
area of hygiene (S)
New health and safety
standards frameworks as a
result of the pandemic (P)
Use of support campaigns for
new businesses (E)
E-commerce(G)
Transcribed Image Text:Factor Weight or weighting Classification Weighted Value Strategy Opportunities Using new media to seek new means of exposure (T) Creation of new needs in the area of hygiene (S) New health and safety standards frameworks as a result of the pandemic (P) Use of support campaigns for new businesses (E) E-commerce(G)
Weight or
Weighting
Classification
Strategy
Factor
Weighted Value
OPPORTUNITIES
New health and safety standards
frameworks as a result of the pandemic (P)
0.068
0.068
Follow up and comply with the requirements established by health and
safety standards.
0.075
0.075
Financial support and loans for new
businesses (s)
Apply for financial support from both government and private
companies.
Inclination to consume natural and
0. 155
3
0.465
handmade products (S)
Make use of natural inputs in trends that give added value to the
product.
Using new media to seek new means of
exposure (T)
0.125
4
0,.5
Exploit technological resources for the massification of advertising and
marketing campaigns.
E-commerce(G)
0.1
3
0.3
Use of the leading sales platforms in Mexico, such as amazon and
mercado libre.
Transcribed Image Text:Weight or Weighting Classification Strategy Factor Weighted Value OPPORTUNITIES New health and safety standards frameworks as a result of the pandemic (P) 0.068 0.068 Follow up and comply with the requirements established by health and safety standards. 0.075 0.075 Financial support and loans for new businesses (s) Apply for financial support from both government and private companies. Inclination to consume natural and 0. 155 3 0.465 handmade products (S) Make use of natural inputs in trends that give added value to the product. Using new media to seek new means of exposure (T) 0.125 4 0,.5 Exploit technological resources for the massification of advertising and marketing campaigns. E-commerce(G) 0.1 3 0.3 Use of the leading sales platforms in Mexico, such as amazon and mercado libre.
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