Business Dilemma The Broadway Cafe has been in business since 1952 and has never had a single competitor in the neighborhood. One of your employees has heard a rumor that Starbucks might be opening a store a few blocks away. Your staff is worried and is looking to you to provide reassurance that the competition will not affect your business. PROJECT FOCUS: Determine a strategy for addressing your employees concerns, building loyalty among your customers, and remaining competitive in a changing market. Be sure to use information technology in your solutions including environmental scanning, competitive advantages, and first-mover advantages.

Business Dilemma The Broadway Cafe has been in business since 1952 and has never had a single competitor in the neighborhood. One of your employees has heard a rumor that Starbucks might be opening a store a few blocks away. Your staff is worried and is looking to you to provide reassurance that the competition will not affect your business. PROJECT FOCUS: Determine a strategy for addressing your employees concerns, building loyalty among your customers, and remaining competitive in a changing market. Be sure to use information technology in your solutions including environmental scanning, competitive advantages, and first-mover advantages.

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter6: Managing Start-Ups And New Ventures

Section: Chapter Questions

Problem 1SGB

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