describe potential opportunities and threats in that manufacturer’s external environmen

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 1DYMP
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Choose a product manufacturer that interests you. Use the Internet to conduct research (list your references in APA format) to determine and describe potential opportunities and threats in that manufacturer’s external environment by studying any THREE of the following six factors:

  • Social trends (such as changes in buying behaviors and the demand for time-saving goods and services)
  • Demographic shifts (such as changes in age groups and ethnic groups)
  • Economic factors (such as a recession)
  • Technological factors (such as the use of social media marketing)
  • Political and legal factors (such as laws that protect consumers)
  • Competitors (both larger and smaller)
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing