Chiltern Farms “[T]he beautiful valley of Vyeboom nestled between the majestic Franschhoek Mountains and the Theewaterskloof Dam is the home of Chiltern Farms, who since their establishment in 1954 have been growing and packing fruit for the local and international market. From humble beginnings over six decades ago the “Chiltern family” has grown the enterprise to a world class growing and packing facility providing produce to the local and international market. This family run business, which packed is first harvest of 50 boxes of apples in 1954, now packs 1.5 million cartons of pome fruit (i.e., pears, nashi, quince) and 3000 tons of blueberries annually. Ably run by a board of directors, headed by members of the Mudge family, strong executive (EXCO) and skilled support teams the “Chiltern Family” along with their industry partners Fruitways and Berryworld SA work together to grow, pack and distribute quality produce to clients all over the world, and uphold the vision of Chiltern – an innovative agri-business striving to create an extraordinary future. The packhouses, pome and berry, pack not only their own fruit, but also the produce of 17 other farmers from the surrounding area The company’s mission statement “doing what’s right for the fruit and what’s right for the grower” ensures that the best value is extracted from each bin of fruit. Q.1 define the following terms and provide an original example of each related to Chiltern Farms. Q.1.1 Supply Chain Management  Q.1.2 Lean Manufacturing  Q.1.3 Efficient Consumer Response

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
icon
Concept explainers
Question
100%

 Chiltern Farms
“[T]he beautiful valley of Vyeboom nestled between the majestic Franschhoek Mountains and the
Theewaterskloof Dam is the home of Chiltern Farms, who since their establishment in 1954 have
been growing and packing fruit for the local and international market. From humble beginnings
over six decades ago the “Chiltern family” has grown the enterprise to a world class growing and
packing facility providing produce to the local and international market. This family run business,
which packed is first harvest of 50 boxes of apples in 1954, now packs 1.5 million cartons of pome
fruit (i.e., pears, nashi, quince) and 3000 tons of blueberries annually.
Ably run by a board of directors, headed by members of the Mudge family, strong executive
(EXCO) and skilled support teams the “Chiltern Family” along with their industry partners
Fruitways and Berryworld SA work together to grow, pack and distribute quality produce to clients
all over the world, and uphold the vision of Chiltern – an innovative agri-business striving to create
an extraordinary future.
The packhouses, pome and berry, pack not only their own fruit, but also the produce of 17 other
farmers from the surrounding area The company’s mission statement “doing what’s right for the fruit and what’s right for the grower” ensures that the best value is extracted from each bin of fruit.

Q.1 define the following terms and provide an original example of each related to
Chiltern Farms.

Q.1.1 Supply Chain Management 
Q.1.2 Lean Manufacturing 
Q.1.3 Efficient Consumer Response 
Q.1.4 Green Supply Chain Management 
Q.1.5 Societal Supply Chain Management

 

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Introduction to Business messages
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning