Creative Homework/Short Project Your friend's smallbusiness makes hand-crafted papers that she sells di-rectly to her customers online. Fortunately, her businessis growing quickly, and she is considering selling herunique product to other businesses. From your market-ing class, you know that different channel structuresexist for both consumer and B2B markets. Summarizethe differences between these two channel structures.What advice can you give her?

A distribution channel seems to be a network of enterprises or middlemen whereby a product or…

Answered: Creative Homework/Short Project Your…

Financial Accounting

15th Edition

ISBN:9781337272124

Author:Carl Warren, James M. Reeve, Jonathan Duchac

Publisher:Carl Warren, James M. Reeve, Jonathan Duchac

Chapter5: Accounting Systems

Section: Chapter Questions

Problem 24E: For each of the following companies, determine what they primarily sell and whether their e-commerce...

See similar textbooks

Similar questions

Customer Value, Strategic PositioningAdriana Alvarado has decided to purchase a personal computer. She hasnarrowed the choices to two: Drantex (ad Confiar. Both brands have thesame processing speed, 6.4 gigabytes of hard-disk capacity, two USBports, and a DVDRW drive, and each comes with the same basic softwaresupport package. Both come from mail-order companies with goodreputations. The selling price for each is identical. After some review,Adriana discovers that the cost of operating and maintaining Drantexover a 3-year period is estimated to be $300. For Confiar, the operatingand maintenance cost is $600. The sales agent for Drantex emphasizedthe lower operating and maintenance costs. The agent for Confiar,however, emphasized the service reputation of the product and thefaster delivery time (Confiar can be purchased and delivered 1 weeksooner than Drantex). Based on all the information, Adriana has decidedto bur Confiar. Required:1. What is the total product purchased by Adriana?2.…
Creative Homework/Short Project As an account exec- utive with a market research firm, you are responsible for deciding on the type of research to be used in vari- ous studies conducted for your dients. For each of the following client questions, list your choices of research approaches. a. Will TV or mobile device advertising be more effec- tive for a local bank to use in its marketing com- munication plan? b. Should a California winemaker operating on a na- tional scale switch from bottling its mid-tier wine ($9 to $15 per bottle) with corks to bottling it with screwcaps? c. Are consumers more likely to buy brands from firms that support strong sustainability initiatives? d. What existing features of an e-commerce site sell- ing clothing to women are most important for mak- ing a purchase decision?
Jacks Apps Company researches, develops, and sells traditional applications (i.e., apps) for middle-aged mobile phone device users. In an attempt to tap into the large young adult app market to boost sales and advertising revenues. Jacks CFO, Daniel, is considering hiring students from area high schools and universities to drastically increase the innovativeness of the companys apps. Specifically, Daniel hopes that Jacks new student employee pool will make Jack's next wave of phone apps inventions popular with young adults by providing innovative services, such as exchanging payments for late-night food deliveries, arranging informal dating and other social gatherings, exchanging perspectives on different professors, and identifying unusual debit card purchase patterns to assist with early fraud detection notification. Based on cost estimates from Jacks finance team and surveys of its new target customers (i.e., New Customer Financial Survey), Daniel estimates that this new customer market would increase Jacks annual net income by 10,000,000. In addition to the New Customer Financial Survey. Jacks management team conducted a Business Sustainability Analysis. Specifically, the stakeholder engagement portion of the Business Sustainability Analysis revealed that four of Jacks most important stakeholder groups (advertisers, regulators, employees, and customers) would react stronglysome favorably and others unfavorablyto the decision to push its app business in the direction of the young adult market. Specifically, ten percent of its existing advertisers would drop Jacks as a client, thereby reducing its annual advertising revenue of 10,000,000. Also, confidential discussions with competitors suggest that the new fraud detection app would require sensitive customer information that Jacks would be unable to protect perfectly from data hackers, thereby resulting in annual fines of 1,500,000 from regulators. In addition, employee engagement meetings indicated that they would strongly favor the expansion into the young adult market. Daniel estimates that improved employee morale would significantly increase their productivity and creativity, thereby increasing annual sales revenue by 2,000,000. Finally, focus groups with existing customers revealed that they would highly value the increased workforce diversity of Jacks hiring a large number of talented young female employees with an expertise in technology. Daniel estimates that this positive customer sentiment would translate into an additional 3,000,000 in annual traditional apps sales. Required: 1. Using the New Customer Financial Survey and the Business Sustainability Analysis calculate the net change in Jacks Apps Companys net income that would be expected from pursuing the young adult app market. 2. Based on the calculation in Requirement 1, should Jacks Apps pursue the young adult app market? Explain your answer. 3. CONCEPTUAL CONNECTION Describe two additional considerations that Jacks Apps Company management might be wise to consider before making a final decision on whether or not to pursue the young adult apps market.
develop a new product or service of the company for teenagers OR aged people, try to be as creative as possible and as innovative is possible, develop a brand for product and estimate the price (will you use skimming or penetration price strategy?). Develop a promotional strategy in order to sell the product, example of advertising or FB , Instagram posts as realistic as possible.
Accounting for Merchandising Businesses Computers have become a staple in the lives of most people. There are many companies that provide computers on the market. Assume that you are planning to purchase a new laptop for your school, work, and home use. Please go to the websites of two major United States computer manufacturers such as Dell, Hewlett Packard, Acer, Apple, etc. and make a selection. Once you have made your selection, please complete the following items and questions:
Q.1. To which feature of e-commerce the following practices are related: a. amzon.com site is going to change the delivered products based on a user’s preferences. b. ebay.com site is able to provide personal, face-to-face service using aural and visual cues when making a sale. c. yahoo.com site is available 24 /7. d. google.com site has the total amount and quality of information available to all market participants.
Share of Customer at the "Hopping Handbag Hut" You are the marketing analyst for an online retailer that specializes in selling women's handbags called the "Hopping Handbag Hut". Your company has an extensive CRM database. A previous analysis of the customer database has revealed 4 distinct segments of customers. Your company has tasked you with the challenge of increasing the average share of customer for members within each of the segments. Which segment appears to have the greatest opportunity for us to claim additional share of customer? Which segment may prove to be unprofitable for us to have used our new couponing campaign? Click the icon to view the handbag purchases table for the 5 segments. Segment with share of customer % appears to have the greatest opportunity for us to claim additional share of customer. (Round to the nearest percent.) Help Me Solve This More Info Segment Segment A Segment B Segment C Segment D Segment E 6-Months Prior # Handbags Bought at Handbag Hut…
Analyzing a cost-volume-profit graph Nolan Rouse is considering starting a Web-based educational business, e-Prep MBA. He plans to offer a short-course review of accounting for students entering MBA programs. The materials would be available on a password-protected Web site; students would complete the course through self—study. Rouse would have to grade the course assignments, but most of the work would be in developing the course materials, setting up the site, and marketing. Unfortunately, Rouse’s hard drive crashed before he finished his financial analysis. However, he did recover the following partial CVP chart: Requirements Label each axis, the sales revenue line, the total costs line, the fixed costs line, the operating income area, and the breakeven point. It Rouse attracts 300 students to take the course, will the venture be profitable Explain your answer. What are the breakeven sales in students and dollars?
PROMOTING MYSELF (Chapter 8)• Create an outline for each of the following promotional strategies you plan to use as you begin your career. o Advertising: What does your resume look like? What does it say about you? Also consider what your social media profile says about you. If a prospective employer were to look at your Facebook, LinkedIn, or Twitter profile, would they like what they saw? Would it reflect the image of a thoughtful, driven professional?o Sales Promotion: Do the companies you want to work for offer unpaid internships? If so, how do you go about applying for them? How can you adjust your personal financial situation to take an unpaid internship if it helps to advance your career?o Personal-Selling: What will you say in an interview that will convince a prospective employer that he or she is better off with you than without you?o Public Relations: What do your colleagues think about you? Would your professors or classmates recommend you? Think about what you can do to…
Problem Solving: In a Worksheet, Answer the Following: Your grouping as per the Entrepreneurship need to be utilized to clear out all the problems stated here. Only 1 member will submit the Performance Task in Paper, however, any feedback on any member not performing their part, will have to be submitted too. 1 Martin is retailer, engaged in selling sumptuous deserts. Martin sells four products as of the moment, Toasted Pastillas, yema Balls, Red Velvet Crinkles and Sylvanas. Martin wants to prepare a sales budget for the fourth quarter of 2014 in order to properly anticipate his inflows of revenue Sales Forecast in per pack of each product is as follows: October November December Toasted Pastillas 15000 24000 42000 Yema Balls Martin sells the products under the following prices: Toasted Pastillas - P120/pack Yema Balls-P 100/pack 18000 18500 20000 Red Velvet Crinkles 12000 14000 18000 Sylvanas Red Velvet Crinkles - P180/pack Sylvanas-P 200/pack Prepare Martin's Sales Budget for the…
Question: 4. Vanguard Office Supplies Is A Nationwide Retail Chain That Offers Office Supplies And Office Furniture. Company Management Has Decided That, From Both A Competitive And A Cost-cutting Standpoint, Vanguard Should Offer Its Own Private-label Brands For Products Like Student Notebooks, Fillers, Ledgers And Journals, Bond And Linen Paper, And Other Products. ... This problem has been solved! See the answer 4. Vanguard Office Supplies is a nationwide retail chain that offers office supplies and office furniture. Company management has decided that, from both a competitive and a cost-cutting standpoint, Vanguard should offer its own private-label brands for products like student notebooks, fillers, ledgers and journals, bond and linen paper, and other products. To accomplish this objective, Vanguard is considering the purchase of Omega Paper, a manufacturer of paper products and notebooks. A five-year income forecast for Omega is given, along with other pertinent information.…
Mini Case Suppose you decide (as did Steve Jobs and Mark Zuckerberg) to start a company. Your product is a software platform that integrates a wide range of media devices, including laptop computers, desktop computers, digital video recorders, and cell phones. Your initial market is the student body at your university. Once you have established your company and set up procedures for operating it, you plan to expand to other colleges in the area and eventually to go nationwide. At some point, hopefully sooner rather than later, you plan to go public with an IPO and then to buy a yacht and take off for the South Pacific to indulge in your passion for underwater photography. With these issues in mind, you need to answer for yourself, and potential investors, the following questions. What is an agency relationship? When you first begin operations, assuming you are the only employee and only your money is invested in the business, would any agency conflicts exist? If you expanded and hired…

SEE MORE QUESTIONS

Recommended textbooks for you

Financial Accounting

Accounting

ISBN:

9781337272124

Author:

Carl Warren, James M. Reeve, Jonathan Duchac

Publisher:

Cengage Learning

Pkg Acc Infor Systems MS VISIO CD

Finance

ISBN:

9781133935940

Author:

Ulric J. Gelinas

Publisher:

CENGAGE L

Managerial Accounting

Accounting

ISBN:

9781337912020

Author:

Carl Warren, Ph.d. Cma William B. Tayler

Publisher:

South-Western College Pub

Financial Accounting

Accounting

ISBN:

9781337272124

Author:

Carl Warren, James M. Reeve, Jonathan Duchac

Publisher:

Cengage Learning

Pkg Acc Infor Systems MS VISIO CD

Finance

ISBN:

9781133935940

Author:

Ulric J. Gelinas

Publisher:

CENGAGE L

Managerial Accounting

Accounting

ISBN:

9781337912020

Author:

Carl Warren, Ph.d. Cma William B. Tayler

Publisher:

South-Western College Pub

Century 21 Accounting General Journal

Accounting

ISBN:

9781337680059

Author:

Gilbertson

Publisher:

Cengage

Century 21 Accounting Multicolumn Journal

Accounting

ISBN:

9781337679503

Author:

Gilbertson

Publisher:

Cengage

Managerial Accounting: The Cornerstone of Busines…

Accounting

ISBN:

9781337115773

Author:

Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS