Consider the image below. Create an improved draft of the survey questionnaire. Explain your answer with suggestions on how you would improve the initial survey in the image.
Q: Why is product development a cross-functionalactivity—involving finance, engineering,…
A: New product development: It illustrates the procedure of formulating and delivering a new product to…
Q: What is process capabillity (CP
A: Process capability: Process Capability (Cp) is a statistical evaluation of a process's capacity to…
Q: Explain the Brokerage e-business model.
A: E-business has increased upto great extent. E-business requires the use of internet facility. There…
Q: Explain how culture or subculture was used in analysis the selected target markets for both nandos…
A: Marketing is a business function that the firm takes up to create customers. For this, marketing…
Q: Explain subscription and pay-per-view e-business models.
A: E-business refers to business which requires the use of internet technology. E-business has evolved…
Q: Recognize the various forms of direct marketing, direct selling, and vending.
A: Marketing is the process in which, businesses perform actions or activities; for promoting and…
Q: Accidental Dealh and Dismemberment (AD&D) coverage provides benefits for dealh or dismemberment due…
A: Accidental death and dismemberment are commonly covered by a rider to a life insurance policy…
Q: Define interactivity and explain its significance. Howcan marketers exploit this characteristic to…
A: Marketing is a strong influencing force which helps the company to build customers. They will…
Q: What is a line extension, and how does it differ from aproduct modification?
A: A product line extension may facilitate corporations in continued to expand as well as the intended…
Q: What are the main factors a marketer should considerwhen developing a package?
A: The act of enveloping or covering a product with a container to help in its distribution,…
Q: How does digital marketing differ from traditionalmarketing?
A: Marketing gives better understanding of market trends which is evaluate through examination of…
Q: What are media sharing sites?
A: A website where users can store and exchange multimedia items (photos, movies, and music) with…
Q: Define Reed Hastings CEO of Netflix in term of these characteristics (courage, integrity, humility,…
A: Reed Hastings- Wilmot Reed Hastings Jr. is a businessman in the United States. He is the co-founder,…
Q: You have just started a new job at Sun Records. Your manager, Mary Ford, is also new and she wants…
A: Control is a fundamental capacity of the board. Without control work, the administration cycle is…
Q: What major issues should beconsidered when using co-branding?
A: Branding is the perspective of formulating different identities which form the image of the business…
Q: In what ways can packaging be used as astrategic tool?
A: Packaging is involved as a marketing mix strategy that focuses on designing creative packets for the…
Q: Compare and contrast the four major types of marketingchannels for consumer products. Through which…
A: A marketing channel can be elucidated as a system or process by which the products or services can…
Q: and discuss 8 stages in a new product life cycle/ development
A: Every company will create new products to bring profits. These profits are created only in the…
Q: Identify and discuss the five components ofservice quality. How do customers evaluate…
A: Service quality refers to measurement of extent upto which an organization carries out delivery of…
Q: i need the answer quickly
A: Since you have posted multiple questions and the first questions does not belongs to Marketing…
Q: Suppose you are brand manager or marketing team leader of a pharmaceutical industry. Now in the…
A: Marketing is done to build customers and retain them for long. Marketing helps the company to bring…
Q: Why people have started spending more time on social media sites?
A: The term social media refers to computer-based technology that helps to share ideas, thoughts, and…
Q: Which major functions does physical distribution include?
A: Value chain management can be referred to the efficient management to enhance customer value and…
Q: a) Why are more and more firms using non-financial control measures in addition to the traditional…
A: There are various traditional financial measures that an organization has to carry out for it's…
Q: State the financial resources required for e-business.
A: Businesses will create value for shareholders in terms of profits. These profits will come from…
Q: Examine how the innovation adoption process works for a recording company looking to globally launch…
A: With record labels booming and springing up left and right these days, brands must be original and…
Q: Identify the functions of labeling and legal issues related to labeling.
A: Labelling is defined as the application of a mark which is distinct on a product. A label on a…
Q: Assume a type of industry of your choice which involves the activities of supply chain. Detail the…
A: Management of the movement of products and services through a business's supply chain is called…
Q: Contrast globalization with customization ofmarketing strategies. Is one practice betterthan the…
A: Companies are operating without national boundaries as an outcome of globalization and…
Q: For each marketing-mix element, which service characteristics are most likely to have an impact?…
A: The influence of service qualities on marketing-mix elements is shown below. Product: The greatest…
Q: What attributes should fire Angel ltd take into consideration in repositioning the company to…
A: The given case study is about Fire Angel Ltd. We will be looking into some of the key factors that…
Q: Explain the major components of branding, including brand types, branding strategies, and…
A: A trademark is a sign, word, design, symbol, or any other element that identifies and distinguishes…
Q: However, globalization and advances in information technology, although potentially exciting, also…
A: Bullying in the Workplace Bullying in the plant can take many different forms, ranging from…
Q: Why it is important to measure the success of a social media plan and make adjustments?
A: Social media plan is the step by step actions created by the company to achieve the social media…
Q: • This is a common saying “All products sold involve the sale of service to a greater or lesser…
A: Selling of the products is a very important part of business. Any business firm would want to sell…
Q: what is Compliance Orientation? explain and give example
A: Question is answered below:
Q: If a consumer likes varlety, It Implies preference is O transitive O complete O reflexive O…
A: Consumer preference- Individual consumers' subjective tastes are described as their contentment with…
Q: What are the stages in the product adoption process,and how do they affect the commercialization…
A: Product Adoption refers to the process by which users know a product, understand its value, and…
Q: purposes of raising revenues but also to distribute equally the wealth of the nation and protect…
A: In every capitalistic structure there will be private companies who will be free to choose their…
Q: Critically discuss (keeping the article in mind), the various business environments that Unilever…
A: Business environment refers to the set of environmental conditions in which any business operates.…
Q: How do you explain Assurance in terms of customer service
A: Customer service is the process in which firm offers support to it's customers; before they buy a…
Q: Explain what are Responsible marketing and Responsible supply chain and operations management are(…
A: Marketer needs to understand what their society and customers expect from them and hence they divert…
Q: Consider the market for musical theatre. Some shows are showing for the first time, others are…
A: Marketers have long recognized the necessity of product standardization in ensuring quality and…
Q: State the two basic assumptions made for e-business.
A: E-Business helps traditional businesses to reach a wider base of customers. There are different…
Q: advantages and disadvantages of different internationalization strategies in higher education
A: Internationalization could also be a consequence of internationalization. it' is understood as the…
Q: Please read below scenario in which a consumer explains how she made purchasing decision for a car.…
A: a) The Standard Learning Hierarchy: In standard level hierarchy a consumer does intensive research…
Q: Importance of advertising to customer and busines?
A: Advertising is a form of promotional communication in which a service, product, or concept is…
Q: What happens to equilibrium price if the price of cocoa drops, and people become more health…
A: In marketing, price determination process gives flexibility to business that would help it in…
Q: 4. Goal Programming (GP) is capable of handling decision problems involving: a. multiple goals. b. A…
A: Goal programming is a branch of multi-objective features, which is also a branch of multi-criteria…
Q: What is product positioning? Under what conditionswould head-to-head product positioning be…
A: Product marketing: It illustrates the strategic marketing activity which links the space between…
Consider the image below.
Create an improved draft of the survey questionnaire. Explain your answer with suggestions on how you would improve the initial survey in the image.
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- An ice cream company wants to learn more about its customers, their ice cream preference, and their ice cream purchasing habits. They have created a survey and it is...not good. The survey contains the following types of ineffective survey questions: A vague questionnaire item A double-barreled question, and A subjective question In your initial post, please provide an example of how the ineffective ice cream survey questions might be constructed. Include one vague question, one double-barreled question, and one subjective question. And remember...it needs to focus on the ice cream preferences and purchasing habits of the customers. Your discussion post will only contain the 3 questions. Do not explain why they are ineffective! Just type out your questions and submit them.1)You are tasked with designing a research study to analyse customer satisfaction for a hotel chain. Outline the key components and considerations you would include in your research design, including data collection methods, sample selection, and analysis techniques.1.) Design a questionnaire for consumer preference survey regarding the problem. Please keep in mind all aspects of the product, company, data analysis, etc. while designing the questionnaire. 2.) Pursuant to collection of data through the consumer preference survey regarding the product, please explain each step in your data analysis plan. Each step of the data analysis plan must be linked to the questions you have designed for the survey in the previous question. 3.) How would you conduct the survey? What would be your mode of data collection and sampling technique? How would you define the population and sample? Justify your answer.
- A statistics student's presentation of the results of her study included many charts, graphs, and tables. Identify the kind of statistical study conducted. Select one: a. The purpose of the study may have been completely descriptive or it might have been inferential. b. The study was necessarily inferential. c. The study was purely descriptive.7. a) Discuss the advantages and disadvantages of using online questionnaires. b) Discuss the benefits and drawbacks of using secondary data in academic research.what are the benefits of running a markerting analysis?
- Choose the best ANSWER 1- What is the best need/benefit-oriented approach to defining a car? Descriptions of a car's engine size and features Outlining the warranty that comes with the car Describing how it provides more efficient and reliable transportation Showing the beautiful color and styling 2- What is the best way for TWU to define their "market" in a marketing sense? the location of their buildings current and potential students the faculty and staff delivering the product the mix of programs they offer 3- Which of the following is not recommended for a marketing plan? Communicate the plan to appropriate managers. Once you have a good plan in place, do not change it for at least a year. Marketing plans should be creative. Use common sense. 4- Which of the following is not a current trend (described in book/class)? Increasing consumer demands Decreasing price sensitivity among consumers Overall decrease in brand loyalty Increasing…9) Each of the following are typical methods to improve survey response rates EXCEPT: a. Prepaid incentive b. Promised incentive c. Follow up d. Direct approach3. b) Questionnaire is the most common type of research instrument used to collect the data. However, there are several disadvantages of this instrument. Elaborate any THREE (3) of the disadvantages. Note: answer need with introduction, explanation, example and conclusion
- There are a variety of methods of data collection in qualitative research, including observations, textual or visual analysis (e.g. from books or videos) and interviews (individual or group). However, the most common methods used, particularly in humanities and social science research, are interviews and focus group discussions.From the forerunning commentary, briefly outline the step-by-step procedures you would take for the following qualitative data collection methods when conducting your study:QUESTION 1.1Google meet interviewsQUESTION 1.2Participant observationsQUESTION 1.3Structured interviewsQUESTION 1.4Focus group discussions via Google MeetQUESTION 1.5.Direct observationsUnder what circumstances would the Mood's Median non-parametric test be applied in business research? Group of answer choices a. The data are not normally distributed b. Outliers in the data exist c. Multiple medians are to be compared d. Answers 1 and 2 only e. Answers 1, 2 and 3Considering the five research questions formulated in question 1.3, above, design a 25-item questionnaire comprisingclosed-ended and opened-ended questions that you would use to collect data for the proposed study. Ignore biographicinformation of the study participants.