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1)You are tasked with designing a research study to analyse customer satisfaction for a hotel
chain. Outline the key components and considerations you would include in your research
design, including data collection methods, sample selection, and analysis techniques.
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- The department chair of the sports marketing program at a major Midwestern university would like to learn more about why students are changing their majors from sports marketing to kinesiology. His goal is to speak individually to about 15 students who recently changed their majors. Based on this knowledge, what method of data collection and mechanism will he use to execute this research? O O O Secondary data and interviews Secondary data and surveys Primary data and interviews Primary data and surveys Primary data, interviews, and surveysDifferentiate Qualitative and Quantitative Research on the basis of following parameters: 1.Purpose 2.Data collection sources 3.Sampling Technique 4.Sample Size 5.Generalizability 6.Research approach 7.Question Format 8.Data Format 9.Analysis 10.InstrumentThere are a variety of methods of data collection in qualitative research, including observations, textual or visual analysis (e.g. from books or videos) and interviews (individual or group). However, the most common methods used, particularly in humanities and social science research, are interviews and focus group discussions.From the forerunning commentary, briefly outline the step-by-step procedures you would take for the following qualitative data collection methods when conducting your study:QUESTION 1.1Google meet interviewsQUESTION 1.2Participant observationsQUESTION 1.3Structured interviewsQUESTION 1.4Focus group discussions via Google MeetQUESTION 1.5.Direct observations
- Think of a broad problem area. Select a research paper related to the broad problem area. Define the problem statement on the basis of research paper by clearly highlighting the variables.( Business research method)Which business research analysis assesses relationships between continuous data outputs and discrete data inputs? 1. Logistic Regression 2. Regression 3. ANOVA 4. Chi-Square Contingency Table 5. None of the aboveOutline the most important uses of computer technology in marketing research. Important uses of computer technology in marketing research include (1) a marketing information system (MIS)—a planned, computer based system designed to provide managers with a continuous fl ow of information relevant to their specifi c decision-making needs and areas of responsibility; (2) a marketing decision support system (MDSS)—a marketing information system component that links a decision maker with relevant databases and analysis tools; (3) data mining—the process of searching through consumer information fi les or data warehouses to detect patterns that guide marketing decision making; (4) business intelligence—the process of gathering information and analyzing it to improve business strategy, tactics, and daily operations; and (5) competitive intelligence—the form of business intelligence that focuses on fi nding information about competitors using published sources,…
- Research Problem/Question/Hypothesis Research Problem/Question/Hypothesis Write a clear Purpose/Aim and Objectives of the Study. Clearly state the Significance of the Study. Discuss the above on the following topic: The factors effecting students adoption of Eco-friendly Fuel Alternatives. Write a clear Statement of the Problem. Discuss the above on the following topic: The factors effecting students adoption of Eco-friendly Fuel Alternatives.Research Topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. Research Design: What type of research style is best for this topic: descriptive, or exploratory? Qualitative or quantitative? What are some best research questions centered around this topic?Assume that Young Corporation is introducing a new heartburn relief medication as an over the counter treatment. Young's marketing team used data to determine how to meet the minimum sales goals. The team determined that switching to an online marketing plan would be the best to maximize sales. This is an example of using Question 8 options: a) descriptive analytics b) diagnostic analytics c) predictive analytics d) prescriptive analytics
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