Bakery Products is considering the introduction of a new line of products. In order to produce the new line, the bakery is considering either a major or minor renovation of the current plant. Bakery Products has the option of not developing the new line at all. The decision alternatives are shown in the payoff table below as well as the states of nature and probabilities. Payoffs are profits;    Before making the final decision, Bakery Products can pay a market research firm $500.00 to survey consumer attitudes towards the company's products. The results can be either “vibrant” or “limp”. The reliability of the company, based on past performance, is given below.    That is: P(V|F) = 0.80;P(V|N) = 0.60;P(V|U) = 0.30; P(L|F) = 0.20;P(L|N) = 0.40;P(L|U) = 0.70;    a) Computed the revised probabilities round to two decimal places. b) After you have computed the revised probabilities round to two decimal places, construct the appropriate decision tree to help Bakery products make the appropriate decisions. This tree must be constructed in logical order with labels and net payoffs. It also includes the revised probabilities.  c) Fold back the decision tree to determine the best strategy for the bakery; you must state this strategy. What is the final expected profit? d) What is the expected value of sample information (EVSI)- the most that the survey values? e) Calculate the expected value of perfect information (EVPI)- the most that should be paid to an expert for perfect prediction of the uncertain outcomes.  e) What is the efficiency of sample information?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
icon
Related questions
Question

Please answer a, b and c.

Question four


Bakery Products is considering the introduction of a new line of products. In order to produce the new line, the bakery is considering either a major or minor renovation of the current plant. Bakery Products has the option of not developing the new line at all. The decision alternatives are shown in the payoff table below as well as the states of nature and probabilities. Payoffs are profits; 

 

Before making the final decision, Bakery Products can pay a market research firm $500.00 to survey consumer attitudes towards the company's products. The results can be either “vibrant” or “limp”. The reliability of the company, based on past performance, is given below. 

 

That is: P(V|F) = 0.80;P(V|N) = 0.60;P(V|U) = 0.30; P(L|F) = 0.20;P(L|N) = 0.40;P(L|U) = 0.70; 

 

a) Computed the revised probabilities round to two decimal places.


b) After you have computed the revised probabilities round to two decimal places, construct the appropriate decision tree to help Bakery products make the appropriate decisions. This tree must be constructed in logical order with labels and net payoffs. It also includes the revised probabilities. 


c) Fold back the decision tree to determine the best strategy for the bakery; you must state this strategy. What is the final expected profit?


d) What is the expected value of sample information (EVSI)- the most that the survey values?


e) Calculate the expected value of perfect information (EVPI)- the most that should be paid to an expert for perfect prediction of the uncertain outcomes.


 e) What is the efficiency of sample information?

States of Nature with Profits ($)
Decision Alternatives
Favourable (F)
Neutral Market (U)
Unfavourable (U)
Major Renovation
$10,000
$5,000
$0
$4,000
$2,000
$0
– $9,000
- $2,000
$0
Minor Renovation
Do Nothing
Probability
0.3
0.4
0.3
Transcribed Image Text:States of Nature with Profits ($) Decision Alternatives Favourable (F) Neutral Market (U) Unfavourable (U) Major Renovation $10,000 $5,000 $0 $4,000 $2,000 $0 – $9,000 - $2,000 $0 Minor Renovation Do Nothing Probability 0.3 0.4 0.3
Conditional Probability
For A Given state of nature
Survey Results
Vibrant (V)
Limp (L)
Favourable (F)
Neutral Market (N)
Unfavourable (U)
0.80
0.60
0.30
0.20
0.40
0.70
Transcribed Image Text:Conditional Probability For A Given state of nature Survey Results Vibrant (V) Limp (L) Favourable (F) Neutral Market (N) Unfavourable (U) 0.80 0.60 0.30 0.20 0.40 0.70
Expert Solution
steps

Step by step

Solved in 2 steps with 5 images

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Business in Action
Business in Action
Operations Management
ISBN:
9780135198100
Author:
BOVEE
Publisher:
PEARSON CO
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.