DIHL Co. is a Danao-based logistics company owned by Engr. Donald H. Lalican. Anticipating the growing demand for delivery services, he developed a strategic plan for the year 2022. The options are to hire additional delivery crews in their Mandaue facility, construct a new facility in Talisay City, or subcontract Ohlala Move, a small-time company. A study conducted by the marketing department forecasted the following payoff values, which are summarized in the table below. The values are expressed as gains and alpha = 0.6. What decision will Engr. Lalican make using the different criteria under conditions of uncertainty. Question is what is the worst possible decision he will make? States of Nature Decision Alternatives Failure Low Moderate High Hire additional Drivers in Mandaue -450,000 -250,000 250,000 500,000 Construct a facility in Talisay -800,000 -400,000 300,000 700,000 Subcontracting Ohlala Move -100,000 -10,000 150,000 300,000

MARKETING 2018
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ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
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1. DİHL Co. is a Danao-based logistics company owned by Engr. Donald H. Lalican. Anticipating the
growing demand for delivery services, he developed a strategic plan for the year 2022. The options are
to hire additional delivery crews in their Mandaue facility, construct a new facility in Talisay City, or
subcontract Ohlala Move, a small-time company. A study conducted by the marketing department
forecasted the following payoff values, which are summarized in the table below. The values are
expressed as gains and alpha = 0.6. What decision will Engr. Lalican make using the different criteria
under conditions of uncertainty. Question is what is the worst possible decision he will make?
States of Nature
Decision Alternatives
Failure
Low
Moderate
High
Hire additional Drivers in Mandaue
-450,000
-250,000
250,000
500,000
Construct a facility in Talisay
-800,000
-400,000
300,000
700,000
Subcontracting Ohlala Move
-100,000
-10,000
150,000
300,000
Transcribed Image Text:1. DİHL Co. is a Danao-based logistics company owned by Engr. Donald H. Lalican. Anticipating the growing demand for delivery services, he developed a strategic plan for the year 2022. The options are to hire additional delivery crews in their Mandaue facility, construct a new facility in Talisay City, or subcontract Ohlala Move, a small-time company. A study conducted by the marketing department forecasted the following payoff values, which are summarized in the table below. The values are expressed as gains and alpha = 0.6. What decision will Engr. Lalican make using the different criteria under conditions of uncertainty. Question is what is the worst possible decision he will make? States of Nature Decision Alternatives Failure Low Moderate High Hire additional Drivers in Mandaue -450,000 -250,000 250,000 500,000 Construct a facility in Talisay -800,000 -400,000 300,000 700,000 Subcontracting Ohlala Move -100,000 -10,000 150,000 300,000
Subcontracting Ohlala Move
-100,000
-10,000
150,000
300,000
Transcribed Image Text:Subcontracting Ohlala Move -100,000 -10,000 150,000 300,000
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