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4a(b)(3)
a. what is diversification
b. whay is diversification important
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Solved in 2 steps
- 1. Two bases for segmenting the market for Red Bull energy drink 2. Evaluate the market Segement chosen26) The GE-McKinsey Matrix uses which 2 factors? a) Market share and market growth b) Profits and losses c) Barriers of entry and barriers of exit d) Industry attractiveness and business strength in said industry8. How could the market be segmented a. Geographically: b. Demographically c. Psychographically: d. Behavioristically:
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