a. Consumer surplus from the tenth scarf: $ b. Assuming Hugo follows the Rational Rule for Buyers, why did Hugo only purchase 10 scarves when they were on sale? Shouldn't he have purchased more since they were such a good deal compared to what he was willing to pay? At a price of $12, Hugo determined that buying an eleventh scarf gave him more than $12 in benefit. buying an eleventh scarf gave him less than $8 in consumer surplus. buying an eleventh scarf gave him less than $12 in benefit. the price exceeded his marginal cost. Now suppose the manager at Macy's had 100 scarves in inventory. She decided to put the scarves on sale for $10. but an

Economics Today and Tomorrow, Student Edition
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Chapter11: Marketing And Distribution
Section: Chapter Questions
Problem 11AA
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Hugo decides to buy his Christmas gifts on Black Friday. To simplify his life, he is giving his 10 closest friends scarves for
Christmas and everyone else Christmas cards. Hugo is willing to pay up to $20 each for 10 scarves. When he arrives at Macy's
at 5:00 A.M. on Black Friday, he discovers that scarves are on sale for $12 each. Hugo buys 10 scarves and uses the remaining
$80 to buy himself some clothes.
How much consumer surplus did Hugo receive from the tenth scarf he purchased?
a. Consumer surplus from the tenth scarf: $
b. Assuming Hugo follows the Rational Rule for Buyers, why did Hugo only purchase 10 scarves when they were on sale?
Shouldn't he have purchased more since they were such a good deal compared to what he was willing to pay?
At a price of $12, Hugo determined that
buying an eleventh scarf gave him more than $12 in benefit.
buying an eleventh scarf gave him less than $8 in consumer surplus.
buying an eleventh scarf gave him less than $12 in benefit.
O the price exceeded his marginal cost.
Now suppose the manager at Macy's had 100 scarves in inventory. She decided to put the scarves on sale for $10, but an
employee accidentally listed the sales price as $12. To the manager's surprise, the store sold all 100 scarves at the $12 sales
price.
How much producer surplus did Macy's receive from the hundredth scarf sold?
Transcribed Image Text:Hugo decides to buy his Christmas gifts on Black Friday. To simplify his life, he is giving his 10 closest friends scarves for Christmas and everyone else Christmas cards. Hugo is willing to pay up to $20 each for 10 scarves. When he arrives at Macy's at 5:00 A.M. on Black Friday, he discovers that scarves are on sale for $12 each. Hugo buys 10 scarves and uses the remaining $80 to buy himself some clothes. How much consumer surplus did Hugo receive from the tenth scarf he purchased? a. Consumer surplus from the tenth scarf: $ b. Assuming Hugo follows the Rational Rule for Buyers, why did Hugo only purchase 10 scarves when they were on sale? Shouldn't he have purchased more since they were such a good deal compared to what he was willing to pay? At a price of $12, Hugo determined that buying an eleventh scarf gave him more than $12 in benefit. buying an eleventh scarf gave him less than $8 in consumer surplus. buying an eleventh scarf gave him less than $12 in benefit. O the price exceeded his marginal cost. Now suppose the manager at Macy's had 100 scarves in inventory. She decided to put the scarves on sale for $10, but an employee accidentally listed the sales price as $12. To the manager's surprise, the store sold all 100 scarves at the $12 sales price. How much producer surplus did Macy's receive from the hundredth scarf sold?
c. Producer surplus from the hundredth scarf sold is equal to $
Transcribed Image Text:c. Producer surplus from the hundredth scarf sold is equal to $
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