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1.A company makes a pair of shoes (a semi-durable) that can last for more than 10 years. Is this an advantage or a disadvantage for its customers? Why do you think so?
2 People “need” to eat. Some “want” to eat pizza or a sandwich. Is it possible for a “want” not to emanate from a “need”? Explain by relating your experience.
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- (1) Are there any products or brands you are so loyalto that you will purchase them at almost any price?Will you accept less expensive substitutes? (2) Haveyou ever purchased something simply because it wason sale? Why or why not?. Describe the manifest and latent motives thatmight arise in purchasing, shopping at, or givingto the following:a. Yukon hybridb. Saks Fifth Avenuec. Bose sound systemd. A kittene. Mercedes-Benz convertiblef. iPhoneDoes a firm have the right to “create” wants and try to persuade consumers to buy goods and services they didn’t know about earlier? What are examples of “good” and “bad” want creation? Who should decide what is good and what is bad?
- How could Michael Porter ideas (The Porter's 5 forces model) can be relevant to markering and sales?15. A brand is a product that can be offered to a market for consumption that might satisfy a need or want. Select one:TrueFalse3. Which of the following negative perceptions might come from choosing to price a product too low? Choose all that apply. Group of answer choices Buying this product will make me look cheap to my friends who all have spent more money. The product is of low manufactured quality. This company just wants to make a lot of money. Buying this product would make me look pretentious — like a rich snob — trying to show off my money. This product isn't worth the price they're asking for it. The consumer cannot trust the product to deliver all the value it claims to give them.
- Explain the differences between a need, a want and demand using relevant and appropriate examples to bolster your answers. Describe the need versus the want for the following products, Powerade, Adidas and SamsungYou can find the answer of a member of a sports club who expresses the reason behind his preference for this club below. "I prefer this sports club because it gives the opportunity of exploring the new sports categories which I haven't tried before." Please select the appropriate level of need given in Maslow's Hierarchy of Needs for him. a) Self-actualization needs b) Physiological needs c) Safety needs d) Esteem needsZain, a college student, just bought a new Apple IPad. What in your opinion can be the factors that might result in Zain’s post purchase dissonance? How can he overcome this dissonance? What can a retailer and manufacturer do to reduce his post purchase dissonance?
- 25-Which of the following concepts will be gained by a company when it performed better than its competitors in satisfying target consumers? Competitive advantage Competitive awareness Competition Competitive priceHow would a minimalist handbag be beneficial to consumers?Does the MPS work with families of products or with individual items? What are the three steps in making an MPS?