Sally and Sam have recently purchased from the Edgars Red Hanger sale. However, both had encountered different levels of customer service. Sally was assisted by a member of staff and was able to get the style and size that she needed. Sam on the other hand walked around the store for a period of time just looking for someone to help but was unable to get any assistance. Based on these experiences, this has impacted on the way they will make future purchases. Provide a brief report to Edgars to outline the importance of relationship marketing with the above scenario in mind. Provide examples to support/justify your answer.
Please re-iterate.
Q.1 Sally and Sam have recently purchased from the Edgars Red Hanger sale. However,
both had encountered different levels of customer service. Sally was assisted by a
member of staff and was able to get the style and size that she needed. Sam on
the other hand walked around the store for a period of time just looking for
someone to help but was unable to get any assistance.
Based on these experiences, this has impacted on the way they will make future
purchases.
Provide a brief report to Edgars to outline the importance of relationship
marketing with the above scenario in mind. Provide examples to support/justify
your answer.
Q2 It is important to maintain relationships with the extended market. Discuss
Prospective employees as a part of the extended market.
Q.3 “A particular perception can be very difficult to change once it has been
established in the mind of the consumer.”
Consider Sunbake bread and examine each of the four steps that take place during
the perception process. Use examples to support your answer.
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