_____ is a sales practice that involves building, maintaining, and enhancing interactions with customers in order to develop long-term satisfaction through mutually beneficial partnerships.   Question 15 options:   a)  ​Stimulus-response selling   b)  ​Relationship selling   c)  ​Price-based selling   d)  ​Adaptive selling

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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_____ is a sales practice that involves building, maintaining, and enhancing interactions with customers in order to develop long-term satisfaction through mutually beneficial partnerships.
 

Question 15 options:

 

a) 

​Stimulus-response selling
 

b) 

​Relationship selling
 

c) 

​Price-based selling
 

d) 

​Adaptive selling
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