Homework Help is Here – Start Your Trial Now!
Business
Marketing
73. The advantages of audience selectivity, no ad competition, and personalization apply to which type of media? a. newspapers b. television c. direct mail d. radio74. ________________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities. a. Direct mail b. Outdoor c. Online d. Radio75. Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position? a. newspapers b. television c. magazines d. radio

73. The advantages of audience selectivity, no ad competition, and personalization apply to which type of media? a. newspapers b. television c. direct mail d. radio74. ________________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities. a. Direct mail b. Outdoor c. Online d. Radio75. Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position? a. newspapers b. television c. magazines d. radio

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question

73. The advantages of audience selectivity, no ad competition, and personalization apply to which type of media? a. newspapers b. television c. direct mail d. radio74. ________________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities. a. Direct mail b. Outdoor c. Online d. Radio75. Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position? a. newspapers b. television c. magazines d. radio

Expert Solution
steps

Step by step

Solved in 4 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS