I HAVE COMPLETED SUB-PARTS 1-3 the answers are mentioned below but I need to finish

*SUBPART #4 (the question is listed in the image )

Huggies example link https://www.business2community.com/consumer-marketing/think-marketing-differently-huggies-example-0651549

1.) Purely consumer product which I am going to choose is Coffee. Coffee is a purely consumer product which we will sell in the markets in the form of coffee powder. This will directly rival the giant company's product already prevailing in the market. I have chosen Coffee as my product because this can be targeted as B2B product quite effectively as coffee and tea are always demanded in the office areas, restaurants, hotels etc. This will widen our business market reach and increase brand awareness. Another plus point behind choosing this product is that coffee has evergreen market which is not affected with seasonal variations.

Step 3

2.) Instead of offering one variant, we will be making our coffee available in different variants and types. This will cover all types of business and consumer demands that will help our brand to market it as an all-rounder brand.

Here is the Marketing Mix for Coffee as per the B2B needs:

Product: Our coffee products will be available in tetra packs, do it yourself packs and coffee machines. All these different types of sub-products will be available in different tastes and styles. For Example: Espresso, Cappuccino, etc.

Place: The tetra pack will cater the needs of business professionals who want to have cold coffee which they can consume any time and any where. Do it yourself pack will satisfy the needs of consumers who want to have hot coffee at anyplace. To make it consumable, customer just has to add hot water into the cup and mix it well and the hot coffee is ready to consume. And the last option is Coffee machines that will be available in restaurants and offices canteens.

Promotion: We will be using penetrative pricing technique to market our product at lower costs but will superior quality and taste. Instead of heavy advertising we will be promoting our product with direct and personal selling in which our professional sales team will pitch our products in restaurants, cafeterias, corporate offices, etc.

Price: After through examination and deep study, we will be pricing our product less than that of our competitors. Less price will increase our chances of getting a lead and reducing switching costs. Our main aim will be to earn profits from selling large quantities of orders.

Step 4

3.) To convert a B2C product into a B2B is not easy but in order to cater the market share and new business reach we can successfully do it with some great marketing techniques and strategies.

In order to make our product successful in B2B market our team will be offering coffee machines to the corporate houses, cafeterias and restaurants. This will help us to keep a check on our quality and improve quality controls. Moreover, our machines will be equipped with different coffee recipes.

Personal selling technique will help us target the business consumers effectively as corporate decisions requires deep thinking and consume time. We will actively creating a check list which will be covering and satisfying all the criteria of the B2B customers.

Making our products available in different variants will increase our brand reach. It is very important for any business to satisfy the needs of different customers. To make our product healthy we will not be using any preservatives in our coffee products.

Transcribed Image Text:Pretend you are the marketing manager for ABC product (which is a consumer product) made by XYZ, Inc.. Unfortunately, you are constantly going head-to-head with a similar consumer product, produced by a rival company. To get ahead of the competition, you are considering unlocking the potential of the business market to increase your market share of this quintessentially consumer product, but how? Take a look at this Huggies example Discussion Instructions: 1. Choose a purely consumer product in the marketplace that represents ABC product. 2. Review the marketing mix. 3. Write and post an outline of several ways you could transform your successful consumer product into a successful B2B product as well. Be careful here because I am not asking you to be a wholesaler that is selling consumer products to a retail business to re-sell as consumer products. Instead, you want to think of a consumer product that can be transformed into a business-to-business (B2B) product (think about the Huggies example). Get creative! Think outside the box! 4. How could you use the Internet in your marketing of this product to businesses? Again, think about it in terms of one business marketing to another business (NOT B2C). Please discuss in specifics.

Question

I HAVE COMPLETED SUB-PARTS 1-3 the answers are mentioned below but I need to finish

*SUBPART #4 (the question is listed in the image )

Huggies example link https://www.business2community.com/consumer-marketing/think-marketing-differently-huggies-example-0651549

1.) Purely consumer product which I am going to choose is Coffee. Coffee is a purely consumer product which we will sell in the markets in the form of coffee powder. This will directly rival the giant company's product already prevailing in the market. I have chosen Coffee as my product because this can be targeted as B2B product quite effectively as coffee and tea are always demanded in the office areas, restaurants, hotels etc. This will widen our business market reach and increase brand awareness. Another plus point behind choosing this product is that coffee has evergreen market which is not affected with seasonal variations.

Step 3

2.) Instead of offering one variant, we will be making our coffee available in different variants and types. This will cover all types of business and consumer demands that will help our brand to market it as an all-rounder brand.

Here is the Marketing Mix for Coffee as per the B2B needs:

Product: Our coffee products will be available in tetra packs, do it yourself packs and coffee machines. All these different types of sub-products will be available in different tastes and styles. For Example: Espresso, Cappuccino, etc.
Place: The tetra pack will cater the needs of business professionals who want to have cold coffee which they can consume any time and any where. Do it yourself pack will satisfy the needs of consumers who want to have hot coffee at anyplace. To make it consumable, customer just has to add hot water into the cup and mix it well and the hot coffee is ready to consume. And the last option is Coffee machines that will be available in restaurants and offices canteens.
Promotion: We will be using penetrative pricing technique to market our product at lower costs but will superior quality and taste. Instead of heavy advertising we will be promoting our product with direct and personal selling in which our professional sales team will pitch our products in restaurants, cafeterias, corporate offices, etc.
Price: After through examination and deep study, we will be pricing our product less than that of our competitors. Less price will increase our chances of getting a lead and reducing switching costs. Our main aim will be to earn profits from selling large quantities of orders.

Step 4

3.) To convert a B2C product into a B2B is not easy but in order to cater the market share and new business reach we can successfully do it with some great marketing techniques and strategies.

In order to make our product successful in B2B market our team will be offering coffee machines to the corporate houses, cafeterias and restaurants. This will help us to keep a check on our quality and improve quality controls. Moreover, our machines will be equipped with different coffee recipes.
Personal selling technique will help us target the business consumers effectively as corporate decisions requires deep thinking and consume time. We will actively creating a check list which will be covering and satisfying all the criteria of the B2B customers.
Making our products available in different variants will increase our brand reach. It is very important for any business to satisfy the needs of different customers. To make our product healthy we will not be using any preservatives in our coffee products.

Pretend you are the marketing manager for ABC
product (which is a consumer product) made by
XYZ, Inc.. Unfortunately, you are constantly going
head-to-head with a similar consumer product,
produced by a rival company. To get ahead of the
competition, you are considering unlocking the
potential of the business market to increase your
market share of this quintessentially consumer
product, but how?
Take a look at this Huggies example
Discussion Instructions:
1. Choose a purely consumer product in the
marketplace that represents ABC product.
2. Review the marketing mix.
3. Write and post an outline of several ways you
could transform your successful consumer product
into a successful B2B product as well. Be careful
here because I am not asking you to be a wholesaler
that is selling consumer products to a retail business
to re-sell as consumer products. Instead, you want to
think of a consumer product that can be transformed
into a business-to-business (B2B) product (think
about the Huggies example). Get creative! Think
outside the box!
4. How could you use the Internet in your marketing
of this product to businesses? Again, think about it
in terms of one business marketing to another
business (NOT B2C). Please discuss in specifics.

Accepted Answer

The term "business to business" is abbreviated as B2B. It's a business model in which the companies…