Answered: ____________ are responsible for…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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____________ are responsible for creating the text portion of the
messages in advertisements

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Copywriter is a person who does copywriting jobs for a company or an advertising agency. Copywriting can be described as an act of creating written content for advertising messages that are to be published in the market to persuade the customers purchase a product. The document that the create of texts is called the copy or sales copy.

The work of a copywriter is the create creative content for the advertisement. This content should be such that it is able to interest readers and attract them to search more about a product or information.

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