1. What is the purpose of segmenting the market? Please explain your answer.

Economics Today and Tomorrow, Student Edition
1st Edition
ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter11: Marketing And Distribution
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1. What is the purpose of segmenting the market? Please explain your answer.

2. What form of segmentation would be most important for a five star hotel like Raffles Hotel? Explain your answer.

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