Overview of the chapter
This chapter embodies background of the study, statement of the problem, objectives of the study, research questions, proposed methodology, significance of the study, delimitation or scope of the study, and gives an overview of the salient issues to be discussed in the subsequent chapters below.
1.2 Background of the study
Performance measurement is a topic which is often discussed but rarely defined. Leong et al (1990) claim that it is widely accepted that the manufacturing task, and hence the key dimensions of manufacturing performance can be defined in terms of quality, delivery speed, delivery reliability, price (cost) and flexibility. Literally, performance is the process of quantifying action, where measurement is the process of quantification and action leads to performance. According to the marketing perspective, organizations achieve their goals by satisfying their customers with greater efficiency and effectiveness than their competitors (kotler, 1984). The terms efficiency and effectiveness are used precisely in this context. Effectiveness refers to the extent to which customer requirements are met, while efficiency is a measure of how economically the firm 's resources are utilized when providing a given level of customer satisfaction. This is an important point because it does not only identify two fundamental dimensions of performance, but also highlights the fact that there can be internal as well as external reasons for pursuing
The introduction will contain a brief background on the chosen research topic, problem statement upon which the research questions have being built. It will further give an insight into the scope, objectives, purpose and significance of the research.
The abstract summarize the state of the purpose, research problem and rational of the study. The hypothesis and research questions are clearly stated which are related to the research problem though they aren't stated directly.
Along with doing research from peer-reviewed academic resources, this section specifies the participants and procedures of the survey and the planned analyses for answering research questions and testing hypotheses. To review the questionnaire used for this study, see Appendix.
This chapter describes the methodology to be used in the study in order to achieve the purpose and objectives of the study. It describes the research design, target population, sample size and sample selection, research instruments to be used, their reliability and validity, procedures for data collections, data analysis techniques, and ethical considerations.
This article presents the outline of the research project, including the different sections and summary descriptions of the information contained in each section. Overall, the research comprises six different sections. These include the introduction, literature review, analysis approach, results, discussion, and conclusion. It is important that these sections are well knit to ensure a logical flow of ideas and clarity in the presentation of the research report. The following section shows the research outline.
Chapter two of the study contained the review of literature which offered concisely the foundation for conceptual, theoretical, and empirical framework. It also gave the precise description of the findings and conclusions of previous studies that were related to the problem
This chapter shall provide an introduction of the research and consist of five essential sections. Basically the first three sections will target to elaborate the background of the study, the statement of the problem, and the objectives of the study. However, the rest of the following sections will present the research questions, significant of the study and eventually the structure of the research. Therefore this combination of the sections will offer a comprehensive overview and mental image of the researcher as well the research readers
Performance measurement is the sub process of performance management which focuses on identifying, tracking and communicating business performance results by using performance indicators. Performance measurement is also known as an ongoing process of evaluating business performance. Performance measurement concentrates on evaluation of results and enables users to analyze through charts and trends in depths of detail (FSN, 2010). According to Otley (2002), in accounting perspective, performance measurement system as a tool of financial control and motivation, provides financial information to improve overall business performance. When assessing marketing performance (Clark, 2002), early work focuses on measuring marketing productivity and now with increasing concentration on effective marketing inputs, appropriate marketing activity and valuable marketing assets. In operations perspective, performance measurement focuses on productivity measurement in early stage and now in concern with effective and efficient measures adapt for today’s global market places and inter- and intra-operational alliances (Neely and Austin,
The analysis section is divided into the main themes and subthemes to meet the research objectives. The findings are compared to the existing literature.
After that we explained the methodology used in conducting the research. We discussed the population of the study, the sampling technique, sample size, methods of data collection, methods of data editing, and techniques of data analysis.
Section 4 exhibits the results of the analysis and any relevant dialogue. The study finishes with a conclusion, a section devoted to the limitations of the study and any recommendations for future projects concerning similar topics.
This chapter presents the Introduction, Background of the study, Statement of the problem, Objective of the study, Hypothesis of the study, Scope and Delimitation, Significance of the study, and the Definition of terms.
This chapter provides more information on the background to the study. Definition of terms and concepts used will be explained as well as the motivation for the study. Finally, an overview of the research methodology to be used in the present study is explained.
BACKGROUND OF THE STUDY: • It is in this section that you will orient the reader to the problem you seek to solve. • What is the aim of your study.