Facebook Case Analysis

Facebook was launched on February 4, 2004 by nineteen year old named Mark Zuckerberg (Carlson). In 2010 it became one of the most popular websites in the world, visited by over 400 million people per month. The sudden popularity of Facebook was so extraordinary, that a movie called “The Social Network” came out telling the story of its development (The Social Network). This site created an innovative way for its users to exchange messages, post status updates, post photos, and join common interest groups. In addition to that users can like and comment on

Facebook is a major social networking site that connects users through text, post, and video all over the world. It was created by Mark Zuckerberg on February 4, 2004 at Cambridge, Massachusetts. It now has about 1 billion users and has grown to become the second most popular site ever. Facebook has enabled many people to communicate and share things online like never before. In can also raise support or awareness for a cause through facebook. This of course shows

In nearly every corner of the world, someone cannot walk down the street without seeing someone texting, talking or using the internet. Recent advances in our ability to communicate and process information in digital form— a series of developments sometimes described as an "IT revolution"— are reshaping the economies and societies of many countries around the world (“TECHNOLOGY AND GLOBALIZATION,” 2016). One of the main changers has been Facebook itself. Facebook is possibly one of the most well-known public corporation in our world today. With over 901 million users worldwide and with over 488 million users who access Facebook through the mobile app. It is an essential need for a lot of individuals out there. Launched in 2004 by Mark Zuckerberg, Dustin Moskotvitz, Chris Hughes and Eduardo Saverin at Harvard University, Facebook is now estimated to be worth $200 billion dollars. Facebook has changed the world in positively in so many ways and keeps us all connected to family/friends from anywhere around the world. Facebook and technology are co-related. Essentially, technology was the component that brought Facebook in this world.

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

Facebook is the biggest social media network on the internet with a massive following which continues to expand. Mark Zuckerberg alongside his college roommates created and launched the world’s most popular social media site on 4 February, 2004. Zuckerberg previously developed other sites for fellow students to

Initially, Mark Zuckersburg , Dustin , Chris and Eduardo launched Facebook in Harvard in 2004 started with Facebook Wall. Facebook started with 1 million users from the Harvard , Yale , Stanford and Columbia university campus and then they concentrated to more university campus to growth for the company. The company then over the years have evolved design layout of Facebook and making more and more easy to use by concentrating overseas and local users and now they have 86% of total users are outside the USA and Canada. The company have launched Facebook video , Platform launches , Video calling , Facebook Search, Messenger , acquisition of Instagram and atlas and Whatsapp and Oculus and Facebook paper , trending in Facebook and many more. The key strategy of Facebook in past was to expand the social network and innovate new technology to make it more effective so that users can share and connect with people through Facebook. Also Facebook is concentrating in innovation starting with oculus - the virtual Reality. The increasing amount of data created by users and to maintain the data and finding the data patterns from the data is among the biggest challenges the company is facing. To provide the security to each account and help users to maintain their privacy is also a big challenges in today's world. Currently Facebook is on the top list of Social network services and they

According to Marketline.com, Facebook Incorporated is one of the social networking which enables users to share their pictures, videos, activities and opinions. The company’s reach is a non-replicable competitive advantage that can be explored to the advertisers’ curiousness. However, significant competition may impact its user base and level of user engagement, making it less attractive to developers and marketers, so the bad thing will affect its revenue and results of operations. From there we can tell the strengths, weaknesses, opportunities and threats of Facebook’s company.

Facebook’s brand is worth $36.5 billion dollars, which is no surprise seeing as how it is such an easy site to use and because it’s also very easy for the creators to make money off of sponsors who promote their ads all over the website. Unlike other social media site, Facebook is all about connecting with friends and family through messaging, statuses, photos, etc. You also get to choose who you add but if you use Twitter anyone can follow you, unless you block them. Facebook is more intimate and personal whereas Twitter focuses on news and gaining information on what is going on in the

Facebook remains to be one of the most innovative social media network available. It first solely functioned as a messaging network for people around the globe, but now it has penetrated the digital marketing field and even solved various crime cases. It

A lot of people use social media to talk to friends and family in their everyday lives. One of the most popular among these sites is Facebook. Mark Zuckerberg is the CEO of Facebook which is a social media website with over one billion users. In 2013 its revenue topped over $6 billion. Mark launched the website while he was still in college and has since exploded in popularity and it’s easy to see

Facebook is estimated to have over 845 million users, mostly college-aged young adults. Its explosive growth and reputation in social networking have made it not only a market leader, but also a household brand name. The audience is global (excluding China) and the site has now been translated into 70 different languages.

3) Facebook has matured in US market but is expanding in global market. Facebook should put in strategy to attract new user in US market.Slow growth rate of online advertising. Although online advertising still grows in double digits (14% in 2012, down from 23% in 2011) that growth is slowing down, thereby threatening growth of Facebook’s advertising income.

When it comes to global brands, a lot of names come to mind that create lasting legacies and billion-dollar empires, and Facebook is certainly a juggernaut among them. The world 's largest social networking site as well as one of the world 's most valuable companies. Facebook has built an impact on the world in an incredible short amount of time by connecting and influencing millions of people of all ages around the whole world in the most profound ways possible with their breakthroughs in all fields of science, communication, technology, broadcasting and entertainment, revolutionizing the social media and startup market, among many other things, and it continues to evolve, and in doing so, it is also changing the way we see the world and connect with it.

Social networking sites have revolutionised communication, and are now one of the main sources of communication used today. Facebook was created in 2004 by Harvard student Mark Zuckerburg, and is estimated to have over 175 million members (Hovi, Pitkanen, Tuunainen, 2009).

These tools can help you to build awareness of your brand through this social networking site and bring in potential clients. Needless to say, you are going to have to learn to use them effectively. Read on to find out how to harness these tools to build your business using social networking sites.