RPZ Merger

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

We believe that the company should restructure its online marketing strategy, by a) building a strong identity on social media; b) turning existing customers into brand advocates; c) designing a better website and d) streamlining paid inclusion.

Strategies: What strategy or mix of strategies is the corporation following? Are they consistent with each other,

First, I love the priority your company places on not delivering services that are mediocre. Choosing to charge clients only for the amount of media generated shows your commitment to excellence. While looking our Keybridge Communication’s case studies I noticed that you had done some experience with increasing social media followers for a small retail brokerage. I too have experience in social media coordination. I assisted with the social media accounts during my internship with KAKE TV and Focus on the Family’s Boundless

They apply both digital and non-digital approaches to best reach their customers as well as attract potential customers. With every new advancement of social media and technology, the company follows behind to stay in trend with their target

Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.

With the late merger, issues have ascended on what to do with the new customers that are asking for social media marketing at RPZ Marketing. There are 38 past Genaflek specialists that have next to zero involvement with social media marketing, and all the RPZ experts are reserved with customers.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

As marketers we need to gather information, respond to information well, deliver it and how you close it.

It is my belief that Coopers has a first-class corporate strategy that is very effective at making money. They have great portfolio management skills with obtaining and releasing companies that is best for the stockholders. This means there is little agency problem that occurs in the corporation. Coopers is also great at creating productive manufacturing companies with little worries about foreign competitors due to high-quality products, technologies and management teams in place to direct uncharted directions. The only recommendation of change I have is for the company to have a greater appreciation of people currently running the acquired businesses. Yes, Coopers obtained them in a rundown condition,

powerful strategy for getting people’s attention online. It has worked for so many companies and it is

Submitted in partial fulfillment of the requirement for the Degree of Post Graduate Program In Management

Issues: our main issue is competition and this is why we should increase our marketing strategies to keep our brand image and to drive away

As our survey indicated getting customers to change their florists to us was a probable which gave us even more reason to build ourselves an effective advertising strategy. Through our survey analysis we noticed that the most dominant advertising method was social media so we decided that we will effectively and efficiently use this platform to reach our audience. The two most prominent players in social media nowadays are instagram and twitter, having explored our competitors we have come to conclude that none of them have twitter and as far as instagram goes the competitor with the most followers was Fleur with 13K followers. We decided to be active on twitter and instagram with a target of 15K followers to beat our competitor. On instagram we plan on posting flower bouquet of the day as well new products we would like to promote and introduce. Our next step would be to pay an annual fee and join the 965flowers.com website. This website runs by acting as an intermediary between our customers and us. This

Increased control over all marketing alternatives: in this way the company could consolidate the market and stimulate a tremendous growth