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Cooper Industries’ Corporate Strategy

Decent Essays

COOPER

Cooper Industries’ Corporate Strategy (A)

Brayan J. Coin

5/3/2010

Prepare: Cooper Industries’ Corporate Strategy
1. What is Cooper’s corporate strategy? How is Cooper Industries adding corporate value to its portfolio of businesses? Would you recommend any changes in corporate strategy?

Cooper’s corporate strategy is diversification through acquisitions and mergers. This diversification is in both related and non-related businesses to lessen its dependence on the capital expenditures of the natural gas industry. Cooper’s started acquiring low-technology manufacturing companies. The companies were premium-quality products with strong brands names mainly still own by the original family owners that have seen …show more content…

Manage change in the businesses owned by Coopers
• Combining duplicate product lines to one division
• “Lean and mean,” cost structures while limited power of spending habits to lower level managers.
• Rationalized manufacturing facilities to close underutilized plants
• Consolidating sales and marketing programs to help develop a unified market identity and then construct showroom to display all of its products, train architects, designers, and to show off product lines.
• Enhanced management of distribution-oriented businesses because of experience at Cooper’s.

Recommendations for changes in future acquisitions and mergers:
It is my belief that Coopers has a first-class corporate strategy that is very effective at making money. They have great portfolio management skills with obtaining and releasing companies that is best for the stockholders. This means there is little agency problem that occurs in the corporation. Coopers is also great at creating productive manufacturing companies with little worries about foreign competitors due to high-quality products, technologies and management teams in place to direct uncharted directions. The only recommendation of change I have is for the company to have a greater appreciation of people currently running the acquired businesses. Yes, Coopers obtained them in a rundown condition,

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