Netflix Movie And Book Comparison Paper

In late August 2015, Netflix was introduced to the Australian Market. Since its arrival Netflix has grown to have over 2.7 million users, surpassing Australian rivals Stan by over 2 million users (Roy Morgan, 2015). Netflix is a media streaming company that allows users to stream television shows and movies on multiple devices in high definition quality. Foxtel is a pay television company allowing users to access television shows, movies and events unavailable on free to air television. Founded in 1995, Foxtel had a monopoly on the pay television market (Foxtel, 2016). Netflix’s emergence onto the pay-tv market raises questions on how this has affected Foxtel’s customer base and profits, especially due to the Netflix’s low prices of $8.99 to $11.99 per month. As figure 1 shows, Netflix has been rapidly increasing in subscribers and Foxtel’s subscribers have been declining slowly.

The movie rental industry is a living industry; there are constant changes with advances in technology, rights management, and the slow, but steady, move away from physical Media. Companies such as Netflix, Hulu, RedBox, and Blockbuster are being forced to look at new business models and try to keep up with these changes.

Lisa Nakamura argues in her article, “Words with Friends”: Socially Networked Reading on Goodreads, that Goodreads is a successful Web 2.0 business, worth studying by literary scholars. By applying the argument Carolyn Miller makes for a successful genre, in her text, Genre as Social Action (1984), Revisited 30 Years Later (2014), one can examine why Goodreads is successful in terms of fulfilling its requirements to its public. Miller defines genre as being “a multidimensional construct”, that is a “typified rhetorical response to” an uptake of a situation, “a ‘macro’ speech act”, “a mediation between private intentions (purpose) and socially objectified needs (exigence)”, and above all she emphasizes that genre must create social action,

Q 1. Some of Netflix’s capabilities and core competencies are mentioned in the case. Go

a fictional audience, and the reader is seen as an unnoticed third party. It is because of this

Netflix is focusing on the groups that need to relax after a hard day of work, or just groups that seek for relaxation. This group likes to watch series or movies for their relaxation. This identifies some end-users to have a life with need for relaxation. Another lifestyle that some end users may have is the one which are fans of some movies/series genre, they love to watch some specific genre and that is where the Netflix service is based upon.

Large catalogue of diverse shows and movies – Netflix has a vast collection of international shows and movies that other competitors in the market do not have.

Netflix grew its customer base through advertisements, sales promotions, marketing alliances, direct marketing, and public relations. Advertising campaigns used not only traditional media platforms like television, but also innovative Internet forms of media. Affiliate networks directed customers to “www.netflix.com” by simply allowing

The following is a case study of Netflix, Inc. an American-based company that provides the streaming of online media to consumers in North America, South America, and parts of Europe. This case study will provide a brief overview of the company’s history along with four present-day challenges that the company will face as it tries to stay ahead of the competition. In its discussion of the present-day challenges that Netflix, Inc. faces the discussion will also relate the proposed challenges to the managerial challenges of globalization, diversity, and ethics. After each of the four anticipated challenges have been addressed then this paper will provide an analysis of the steps that Netflix, Inc. has already taken to keep the

A three circles analysis is a beneficial way to look at competitor benchmarking that helps provide vision of a company’s comparisons with competitors in the same market, what needs the company provides, what needs the customers want, and what needs the competitor fulfills (Pearce II, J., Rovinson, R., 2015). In using this format to analyse the company Netflix, we are able to see where Netflix has strengths internally and compared to its competitors.

As the world entered into the 21st Century, humanity has witnessed an ecology of innovation that ranges from artificial hearts and livers to iPods to Bluetooth technology to smartphones and many more ("21st Century Inventions That Made an Impact”). Each with its own unique attraction has become a catalyst in nature for how individuals think, act and live. Along with these state of the art developments, Netflix has become the cutting – edge service for internet streaming media. Deemed as “a worthless piece of crap” from Wall Street analysts, Netflix with tremendous leadership gained control of their industry and swiftly transformed the delivery of movie rentals ("How Netflix Beat Blockbuster: An Exemplar of Emerging Technologies”). Faced with impossible odds, we will discover how Netflix was able to survive, conquer and prosper as the emerging technology in their industry.

1. Continue building strong partnerships with other providers – the company should continue partnering up with other providers preferably the multichannel television providers such as HBO and Starz in order to increase their selection of streaming titles. This will definitely help the company not only gain but also attract more customers or consumers and therefore increase market share. This would help lower the churn rate and help expand their subscriber base. Streaming titles can also be increased and improved if the company decides to partner up with these other multichannel providers. Based on research carried out in researching about Netflix it is being understood that Netflix is in partnership with multiple other companies or television providers. Due to all of these partnerships being formed the members or frequent customers are now being able to enjoy the benefits of watching these TV episodes, shows and also movies which are made possible to be streamed to their computers and televisions via the use of Netflix ready devices. In the case of Netflix partnering up with TV provider STARZ, for example, it is obvious that Netflix formed the partnership with STARZ entertainment LLC a movie service provider to make movies from STARZ play available for instant streaming at Netflix ( Netflix Inc 2013). If Netflix continues to work well with these providers the partnerships would be a good relationship which would be beneficial to both

Also Netflix needs to prepare a better plan to recover old customers, gain new customers and make sure that the people who still have Netflix keep it. Establishing a bundle price for both online streaming and DVD rental will allow The Netflix Company to recover some market shares and remain the leading overall digital film company. The recommendations are as follows:

Netflix Inc. is in the entertainment market, which is a part of a larger video, film

Netflix was founded by Reed Hastings and Marc Randolph in 1997 and was originally based out of Scotts Valley California. The business model that they were working towards was to create a company that would offer online movie rental service made available by streaming media as well as DVD’s that could be ordered online and delivered to the customers’ homes. (Wheelen, Case 12). Netflix had a strategic plan to undercut the competition in an effort to stress the market and force weaker competition out of the field. This was a very successful plan and over a period of years it was able to force the closings of most of its competing market to include the mega giant Blockbuster video. Using a business